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- W4385996818 abstract "Purpose This research aims to explore the concept of green dynamic capabilities, which can facilitate the adoption of green technological innovations for the purpose of enhancing brand sustainability. Specifically, the study seeks to investigate the mediating role of green technological innovations in the relationship between green dynamic capabilities and brand sustainability. Design/methodology/approach To achieve this aim, the study employed partial least squares structural equation modeling (PLS-SEM) and surveyed 316 managers of manufacturing enterprises. Findings The results showed that all relationships tested were positive and significant, and green technological innovation was found to be a significant mediator in the relationship between green dynamic capabilities and brand sustainability. Originality/value By adding a mediating variable (green technological innovations), this study adds to the literature on sustainability as well as contributes to the on-going debate on how manufacturing firms can be related to environmental issues in their productions." @default.
- W4385996818 created "2023-08-20" @default.
- W4385996818 creator A5011669549 @default.
- W4385996818 date "2023-08-21" @default.
- W4385996818 modified "2023-10-14" @default.
- W4385996818 title "The influence of green dynamic capabilities on brand sustainability among manufacturing enterprises in Tanzania: mediation of green technology innovation" @default.
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- W4385996818 doi "https://doi.org/10.1108/techs-03-2023-0016" @default.
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