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- W4386036178 abstract "Stick with me now—we are nearly there! For those of you still with me, welcome back. This blog is Part IV following the previous blogs Part I (Turnbull, 2023a), Part II (Turnbull, 2023b) and Part III (Turnbull, 2023c). Continuing from where Part III concluded, I argued that targeted marketing to both internal and external audiences was where Capability Acquisition and Sustainment Group (CASG) needed to apply some effort, with this articulated by a couple of formulas1, 2 demonstrating that positive Employee Value Propositions (EVPs) and trust generate a positive image and attractiveness for CASG. However, negative EVPs and distrust generate a negative image and attractiveness. From this, I suggested that there are two themes that CASG need to address in the context of internal and external audiences: purpose and belonging. So let’s get this done!" @default.
- W4386036178 created "2023-08-22" @default.
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- W4386036178 date "2023-01-01" @default.
- W4386036178 modified "2023-09-25" @default.
- W4386036178 title "So You're Posted to CASG - Part IV" @default.
- W4386036178 doi "https://doi.org/10.58930/bj8236319" @default.
- W4386036178 hasPublicationYear "2023" @default.
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