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- W4386048503 abstract "The marketing landscape has changed in a concrete and abstract ways since the foundations of marketing theory and practice emerged in the twentieth century. The proliferation of digital technology, globalization, concerns for the environment and other micro and macro shifts have sparked cultural, economic and political instability that show little sign of settling. Into this already dynamic marketplace environment, the 2020s opened with the COVID-19 pandemic, which affected every aspect of personal, professional and organizational life. As we emerge from the acute effects of COVID-19 and grapple with this time after-COVID it becomes increasingly clear that instability and uncertainty remain fixtures of any ‘new normal’ we might imagine or pursue. Building upon prior research on transitional learning and liminality, this chapter distinguishes between the temporal aspect of the time after-COVID and post-COVID as a locale for seeking to understand new ways to navigate marketplace disruptions in a mutable marketing environment. We draw from conceptualizations of another such locale, the postdigital, and introduce a Model of Transitional Learning Spaces as a lens for understanding the potential that marketplace disruption holds for learning and transformation. Finally, recommendations for future research, practice and pedagogy are discussed to spark further exploration of these important, yet under-researched topics." @default.
- W4386048503 created "2023-08-23" @default.
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- W4386048503 date "2023-01-01" @default.
- W4386048503 modified "2023-09-25" @default.
- W4386048503 title "Learning to Navigate a Changing Marketing Landscape" @default.
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- W4386048503 doi "https://doi.org/10.1007/978-3-031-36589-8_2" @default.
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