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- W4386118644 abstract "Worldwide, the war of words has become a lethal, dominant force and a mechanism of power maintenance in presidential discourse (Ferree et al., 2014). To clarify, these schemes hidden in presidential discourses are categorized as politics of identity, schematized around race, religion, gender, age and ethnicity, and function to advance the power and interests of particular groups or elites in society who benefit from the discourse (Branch, 2011). In Africa, the complexities of a growing democracy, which is characterized by ethnic struggles, cultural attitudes, economic, political and social challenges, have been major contributing forces in making citizens susceptible to politics of identity in presidential discourses. For instance, ethnicity is frequently manipulated by political elites in pursuit of partisan gains. Thus, African presidents have been heavily criticized for their ideology craftily hidden in hegemonic discourses which function to enable them to stay in power (Kazeem, 2018)." @default.
- W4386118644 created "2023-08-25" @default.
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- W4386118644 date "2023-01-01" @default.
- W4386118644 modified "2023-09-27" @default.
- W4386118644 title "The War of Words in the Digital Space: Twenty-First-Century Presidential Public Address as Power Maintenance in Kenya" @default.
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- W4386118644 doi "https://doi.org/10.1007/978-3-031-35060-3_8" @default.
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