Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386142196> ?p ?o ?g. }
- W4386142196 endingPage "8" @default.
- W4386142196 startingPage "1" @default.
- W4386142196 abstract "The current study aimed to examine elements that affect time to ad recognition on social media including ad types and disclosure repetition. Additionally, this study examined the influence of time to ad recognition on consequence advertising effectiveness including ad attention and ad clicks. An experiment with an eye-tracker was conducted. Findings showed that consumers spend longer time to recognize native ads than display ads, but disclosure limits its role in ad recognition. Findings implied that the difficulty to identify native ads enhances ad effectiveness." @default.
- W4386142196 created "2023-08-25" @default.
- W4386142196 creator A5036244051 @default.
- W4386142196 creator A5078842893 @default.
- W4386142196 date "2023-08-24" @default.
- W4386142196 modified "2023-09-27" @default.
- W4386142196 title "Attentional Benefits of Native Ads from the Difficulty of Recognition" @default.
- W4386142196 cites W1539896512 @default.
- W4386142196 cites W1593896663 @default.
- W4386142196 cites W1966384076 @default.
- W4386142196 cites W1974065322 @default.
- W4386142196 cites W1978447460 @default.
- W4386142196 cites W1982461287 @default.
- W4386142196 cites W1986936479 @default.
- W4386142196 cites W1987835468 @default.
- W4386142196 cites W1991705918 @default.
- W4386142196 cites W1992655621 @default.
- W4386142196 cites W1993086882 @default.
- W4386142196 cites W1999884684 @default.
- W4386142196 cites W2009443163 @default.
- W4386142196 cites W2011833872 @default.
- W4386142196 cites W2023505872 @default.
- W4386142196 cites W2030018926 @default.
- W4386142196 cites W2037624809 @default.
- W4386142196 cites W2039630683 @default.
- W4386142196 cites W2067925544 @default.
- W4386142196 cites W2069910709 @default.
- W4386142196 cites W2073600543 @default.
- W4386142196 cites W2079280718 @default.
- W4386142196 cites W2082322192 @default.
- W4386142196 cites W2088733167 @default.
- W4386142196 cites W2094031940 @default.
- W4386142196 cites W2094441336 @default.
- W4386142196 cites W2107657300 @default.
- W4386142196 cites W2120747893 @default.
- W4386142196 cites W2127368947 @default.
- W4386142196 cites W2142706834 @default.
- W4386142196 cites W2176673974 @default.
- W4386142196 cites W2177961586 @default.
- W4386142196 cites W2185169268 @default.
- W4386142196 cites W2197341611 @default.
- W4386142196 cites W2220084862 @default.
- W4386142196 cites W2325448274 @default.
- W4386142196 cites W2338128214 @default.
- W4386142196 cites W2343706636 @default.
- W4386142196 cites W2438813371 @default.
- W4386142196 cites W2484425306 @default.
- W4386142196 cites W2489125922 @default.
- W4386142196 cites W2505206897 @default.
- W4386142196 cites W2527506674 @default.
- W4386142196 cites W2570619603 @default.
- W4386142196 cites W2586957729 @default.
- W4386142196 cites W2745858080 @default.
- W4386142196 cites W2749011584 @default.
- W4386142196 cites W2787521887 @default.
- W4386142196 cites W2891316003 @default.
- W4386142196 cites W2915450186 @default.
- W4386142196 cites W2967859287 @default.
- W4386142196 cites W2974235281 @default.
- W4386142196 cites W3047683231 @default.
- W4386142196 cites W3200732079 @default.
- W4386142196 cites W4251882416 @default.
- W4386142196 cites W4288433963 @default.
- W4386142196 doi "https://doi.org/10.1080/10447318.2023.2247556" @default.
- W4386142196 hasPublicationYear "2023" @default.
- W4386142196 type Work @default.
- W4386142196 citedByCount "0" @default.
- W4386142196 crossrefType "journal-article" @default.
- W4386142196 hasAuthorship W4386142196A5036244051 @default.
- W4386142196 hasAuthorship W4386142196A5078842893 @default.
- W4386142196 hasConcept C112698675 @default.
- W4386142196 hasConcept C138885662 @default.
- W4386142196 hasConcept C144133560 @default.
- W4386142196 hasConcept C15744967 @default.
- W4386142196 hasConcept C180747234 @default.
- W4386142196 hasConcept C2776035688 @default.
- W4386142196 hasConcept C2776141515 @default.
- W4386142196 hasConcept C41895202 @default.
- W4386142196 hasConcept C46312422 @default.
- W4386142196 hasConceptScore W4386142196C112698675 @default.
- W4386142196 hasConceptScore W4386142196C138885662 @default.
- W4386142196 hasConceptScore W4386142196C144133560 @default.
- W4386142196 hasConceptScore W4386142196C15744967 @default.
- W4386142196 hasConceptScore W4386142196C180747234 @default.
- W4386142196 hasConceptScore W4386142196C2776035688 @default.
- W4386142196 hasConceptScore W4386142196C2776141515 @default.
- W4386142196 hasConceptScore W4386142196C41895202 @default.
- W4386142196 hasConceptScore W4386142196C46312422 @default.
- W4386142196 hasLocation W43861421961 @default.
- W4386142196 hasOpenAccess W4386142196 @default.
- W4386142196 hasPrimaryLocation W43861421961 @default.
- W4386142196 hasRelatedWork W1968820145 @default.
- W4386142196 hasRelatedWork W1982497861 @default.
- W4386142196 hasRelatedWork W1999865470 @default.
- W4386142196 hasRelatedWork W2049133647 @default.
- W4386142196 hasRelatedWork W2084454870 @default.
- W4386142196 hasRelatedWork W2103460817 @default.
- W4386142196 hasRelatedWork W2132333037 @default.