FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386243358> ?p ?o ?g. }

• W4386243358 endingPage "33" @default.
• W4386243358 startingPage "1" @default.
• W4386243358 abstract "Retailers offer many in-store promotions to increase sales. In-store price promotions, and especially, multiunit discounts, are common across retail settings. The purpose of this research is to propose and test the impact of a prevalent, but unexamined, multiunit promotional frame (discount with “must buy X”) on consumers’ perceptions of value and purchase intention. We argue that a promotional frame that explicitly mandates the minimum purchase quantity that consumers need to buy to avail of the promotion is perceived unfavorably by consumers. As an alternative to this restrictive promotional frame, we propose the economically equivalent but differently framed promotion (discount with “bundle of X”). Our findings show that, compared to the restrictively framed promotion (“must buy”), a promotion framed as a “bundle” leads to lower promotion-induced reactance, and thereby, higher perceived value, and higher purchase intention. We discuss the theoretical and managerial implications of these findings." @default.
• W4386243358 created "2023-08-30" @default.
• W4386243358 creator A5059112906 @default.
• W4386243358 creator A5066462672 @default.
• W4386243358 creator A5066738554 @default.
• W4386243358 date "2023-08-29" @default.
• W4386243358 modified "2023-09-27" @default.
• W4386243358 title "Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance" @default.
• W4386243358 cites W1934719610 @default.
• W4386243358 cites W1987258130 @default.
• W4386243358 cites W1996177537 @default.
• W4386243358 cites W2001663037 @default.
• W4386243358 cites W2013460322 @default.
• W4386243358 cites W2017679397 @default.
• W4386243358 cites W2018832113 @default.
• W4386243358 cites W2028772662 @default.
• W4386243358 cites W2034166602 @default.
• W4386243358 cites W2034816321 @default.
• W4386243358 cites W2039390112 @default.
• W4386243358 cites W2056312555 @default.
• W4386243358 cites W2058552574 @default.
• W4386243358 cites W2058883838 @default.
• W4386243358 cites W2069080128 @default.
• W4386243358 cites W2077439344 @default.
• W4386243358 cites W2078034182 @default.
• W4386243358 cites W2095532324 @default.
• W4386243358 cites W2103412488 @default.
• W4386243358 cites W2133037631 @default.
• W4386243358 cites W2150305430 @default.
• W4386243358 cites W2150468452 @default.
• W4386243358 cites W2159536829 @default.
• W4386243358 cites W2170319631 @default.
• W4386243358 cites W2193472361 @default.
• W4386243358 cites W2312602166 @default.
• W4386243358 cites W2325997495 @default.
• W4386243358 cites W2402781939 @default.
• W4386243358 cites W2417081681 @default.
• W4386243358 cites W2525632017 @default.
• W4386243358 cites W2560493618 @default.
• W4386243358 cites W2586888526 @default.
• W4386243358 cites W2615080910 @default.
• W4386243358 cites W2767113689 @default.
• W4386243358 cites W2786975500 @default.
• W4386243358 cites W2794157377 @default.
• W4386243358 cites W2796896854 @default.
• W4386243358 cites W2900994420 @default.
• W4386243358 cites W2920926108 @default.
• W4386243358 cites W2930680732 @default.
• W4386243358 cites W2941348247 @default.
• W4386243358 cites W2983322231 @default.
• W4386243358 cites W2996403940 @default.
• W4386243358 cites W3002451343 @default.
• W4386243358 cites W3006282515 @default.
• W4386243358 cites W3022737142 @default.
• W4386243358 cites W3125655541 @default.
• W4386243358 cites W3129683957 @default.
• W4386243358 cites W3135138678 @default.
• W4386243358 cites W4206355674 @default.
• W4386243358 cites W4210751260 @default.
• W4386243358 cites W4221039589 @default.
• W4386243358 cites W4225643164 @default.
• W4386243358 cites W4233447246 @default.
• W4386243358 cites W4253828088 @default.
• W4386243358 cites W4293240617 @default.
• W4386243358 cites W4318479173 @default.
• W4386243358 doi "https://doi.org/10.1080/10496491.2023.2251472" @default.
• W4386243358 hasPublicationYear "2023" @default.
• W4386243358 type Work @default.
• W4386243358 citedByCount "0" @default.
• W4386243358 crossrefType "journal-article" @default.
• W4386243358 hasAuthorship W4386243358A5059112906 @default.
• W4386243358 hasAuthorship W4386243358A5066462672 @default.
• W4386243358 hasAuthorship W4386243358A5066738554 @default.
• W4386243358 hasConcept C112698675 @default.
• W4386243358 hasConcept C119857082 @default.
• W4386243358 hasConcept C121332964 @default.
• W4386243358 hasConcept C139749660 @default.
• W4386243358 hasConcept C144133560 @default.
• W4386243358 hasConcept C15744967 @default.
• W4386243358 hasConcept C159985019 @default.
• W4386243358 hasConcept C162853370 @default.
• W4386243358 hasConcept C165801399 @default.
• W4386243358 hasConcept C169760540 @default.
• W4386243358 hasConcept C176661527 @default.
• W4386243358 hasConcept C17744445 @default.
• W4386243358 hasConcept C192562407 @default.
• W4386243358 hasConcept C199539241 @default.
• W4386243358 hasConcept C26760741 @default.
• W4386243358 hasConcept C2776291640 @default.
• W4386243358 hasConcept C2778134712 @default.
• W4386243358 hasConcept C2781402841 @default.
• W4386243358 hasConcept C41008148 @default.
• W4386243358 hasConcept C62520636 @default.
• W4386243358 hasConcept C94625758 @default.
• W4386243358 hasConcept C98147612 @default.
• W4386243358 hasConceptScore W4386243358C112698675 @default.
• W4386243358 hasConceptScore W4386243358C119857082 @default.
• W4386243358 hasConceptScore W4386243358C121332964 @default.

• next