Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386300838> ?p ?o ?g. }
- W4386300838 endingPage "261" @default.
- W4386300838 startingPage "243" @default.
- W4386300838 abstract "Algorithms in the age of artificial intelligence (AI) constantly transform customer behaviour, marketing programs, and marketing strategies in industrial markets. However, algorithms often fail to perform as expected due to various data, model, and market biases. Motivated by this challenge, this study presents a framework of algorithmic bias management capabilities for industrial markets that contribute to customer equity in terms of value, brand and relationship equity. Drawing on the dynamic capability theory, this study fills this gap by conducting a literature review, thematic analysis, and two rounds of surveys (n=200 analytics professionals and n=200 business customers) in the financial service industry in Australia. The findings show that algorithmic bias management capability consists of three primary dimensions (data, model, and deployment capabilities) and nine subdimensions. These findings have important implications for scholars and managers interested in developing algorithmic bias management capabilities to influence customer equity in industrial markets." @default.
- W4386300838 created "2023-08-31" @default.
- W4386300838 creator A5008149764 @default.
- W4386300838 creator A5017644589 @default.
- W4386300838 creator A5033538384 @default.
- W4386300838 creator A5035826473 @default.
- W4386300838 creator A5061026797 @default.
- W4386300838 creator A5078465097 @default.
- W4386300838 date "2023-10-01" @default.
- W4386300838 modified "2023-09-29" @default.
- W4386300838 title "Advancing algorithmic bias management capabilities in AI-driven marketing analytics research" @default.
- W4386300838 cites W1536099566 @default.
- W4386300838 cites W1969109816 @default.
- W4386300838 cites W1976554142 @default.
- W4386300838 cites W1979290264 @default.
- W4386300838 cites W1986362177 @default.
- W4386300838 cites W1992781742 @default.
- W4386300838 cites W2008519080 @default.
- W4386300838 cites W2029485242 @default.
- W4386300838 cites W2034909844 @default.
- W4386300838 cites W2038521799 @default.
- W4386300838 cites W2038702827 @default.
- W4386300838 cites W2041367988 @default.
- W4386300838 cites W2057712948 @default.
- W4386300838 cites W2089402107 @default.
- W4386300838 cites W2102469678 @default.
- W4386300838 cites W2102688864 @default.
- W4386300838 cites W2105846236 @default.
- W4386300838 cites W2116305749 @default.
- W4386300838 cites W2116323796 @default.
- W4386300838 cites W2123709218 @default.
- W4386300838 cites W2129827470 @default.
- W4386300838 cites W2143573737 @default.
- W4386300838 cites W2151527246 @default.
- W4386300838 cites W2157441393 @default.
- W4386300838 cites W2163544552 @default.
- W4386300838 cites W2169667133 @default.
- W4386300838 cites W2169737976 @default.
- W4386300838 cites W2294128374 @default.
- W4386300838 cites W2323547939 @default.
- W4386300838 cites W2396526128 @default.
- W4386300838 cites W2487200295 @default.
- W4386300838 cites W2550925836 @default.
- W4386300838 cites W2599153582 @default.
- W4386300838 cites W2606700149 @default.
- W4386300838 cites W2620281106 @default.
- W4386300838 cites W2620690805 @default.
- W4386300838 cites W2726904498 @default.
- W4386300838 cites W2735855334 @default.
- W4386300838 cites W2761394648 @default.
- W4386300838 cites W2766542544 @default.
- W4386300838 cites W2767101511 @default.
- W4386300838 cites W2775198397 @default.
- W4386300838 cites W2786141192 @default.
- W4386300838 cites W2802539019 @default.
- W4386300838 cites W2803901985 @default.
- W4386300838 cites W2805992252 @default.
- W4386300838 cites W2810355738 @default.
- W4386300838 cites W2888109941 @default.
- W4386300838 cites W2890576255 @default.
- W4386300838 cites W2890807730 @default.
- W4386300838 cites W2902802452 @default.
- W4386300838 cites W2912773127 @default.
- W4386300838 cites W2934302500 @default.
- W4386300838 cites W2944229332 @default.
- W4386300838 cites W2950750906 @default.
- W4386300838 cites W2952992820 @default.
- W4386300838 cites W2955829435 @default.
- W4386300838 cites W2964523010 @default.
- W4386300838 cites W2969625533 @default.
- W4386300838 cites W2971246084 @default.
- W4386300838 cites W2971343350 @default.
- W4386300838 cites W2971718024 @default.
- W4386300838 cites W2971974760 @default.
- W4386300838 cites W2974817986 @default.
- W4386300838 cites W2975198653 @default.
- W4386300838 cites W2979906316 @default.
- W4386300838 cites W2988814129 @default.
- W4386300838 cites W2989822567 @default.
- W4386300838 cites W2990072080 @default.
- W4386300838 cites W2990768863 @default.
- W4386300838 cites W2994898777 @default.
- W4386300838 cites W3001779409 @default.
- W4386300838 cites W3012220842 @default.
- W4386300838 cites W3015624533 @default.
- W4386300838 cites W3016719704 @default.
- W4386300838 cites W3017205423 @default.
- W4386300838 cites W3020557172 @default.
- W4386300838 cites W3027937825 @default.
- W4386300838 cites W3033772731 @default.
- W4386300838 cites W3033847829 @default.
- W4386300838 cites W3035686316 @default.
- W4386300838 cites W3036911563 @default.
- W4386300838 cites W3039055470 @default.
- W4386300838 cites W3043724091 @default.
- W4386300838 cites W3046113390 @default.
- W4386300838 cites W3047392324 @default.
- W4386300838 cites W3048367007 @default.