Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386329871> ?p ?o ?g. }
- W4386329871 abstract "Abstract The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The study is based on the social presence theory factors. The study evaluated 443 data sets obtained through a standardized Qualtrics online survey to examine social presence theory to predict online consumer engagement in the emerging markets. The study employed AMOS v24 with the covariance-based structural equation modelling technique to investigate the relationship between social context, online communication, interactivity, privacy and online consumer engagement. The study also assessed social gratification as a mediator in the relationship between online communication and online consumer engagement. Furthermore, the study evaluated technology gratification as a moderator of interaction effect in the relationship between online communication and online consumer engagement. The study results showed that the effect of social context was not significant. In contrast, online communication, interactivity and privacy’s effects on online consumer engagement were significant. The social gratification as a mediator and technology gratification as a moderator were significant towards online consumer engagement. This paper is pioneering in that it generates the effects of social presence theory factors and some intervening variables in the context of online consumer engagement in the emerging markets at the micro-level. This area is relevant to scholars, marketing and brand practitioners in digital consumer social behaviour." @default.
- W4386329871 created "2023-09-01" @default.
- W4386329871 creator A5048569337 @default.
- W4386329871 creator A5052489629 @default.
- W4386329871 creator A5066128302 @default.
- W4386329871 creator A5092678814 @default.
- W4386329871 date "2023-08-31" @default.
- W4386329871 modified "2023-09-30" @default.
- W4386329871 title "Using social presence theory to predict online consumer engagement in the emerging markets" @default.
- W4386329871 cites W1483294286 @default.
- W4386329871 cites W1971709606 @default.
- W4386329871 cites W1987258130 @default.
- W4386329871 cites W2008490861 @default.
- W4386329871 cites W2033504195 @default.
- W4386329871 cites W2035675053 @default.
- W4386329871 cites W2041909880 @default.
- W4386329871 cites W2064986463 @default.
- W4386329871 cites W2081427568 @default.
- W4386329871 cites W2082222849 @default.
- W4386329871 cites W2083021308 @default.
- W4386329871 cites W2086118437 @default.
- W4386329871 cites W2095076882 @default.
- W4386329871 cites W2105846236 @default.
- W4386329871 cites W2112310397 @default.
- W4386329871 cites W2131568786 @default.
- W4386329871 cites W2156423962 @default.
- W4386329871 cites W2163762705 @default.
- W4386329871 cites W2178969774 @default.
- W4386329871 cites W2194368470 @default.
- W4386329871 cites W2265619644 @default.
- W4386329871 cites W2289513272 @default.
- W4386329871 cites W2297868249 @default.
- W4386329871 cites W2317532296 @default.
- W4386329871 cites W2514490688 @default.
- W4386329871 cites W2530293714 @default.
- W4386329871 cites W2552969746 @default.
- W4386329871 cites W2587270045 @default.
- W4386329871 cites W2591688981 @default.
- W4386329871 cites W2618443240 @default.
- W4386329871 cites W2730006318 @default.
- W4386329871 cites W2761405770 @default.
- W4386329871 cites W2761916749 @default.
- W4386329871 cites W2765922006 @default.
- W4386329871 cites W2769286106 @default.
- W4386329871 cites W2777710583 @default.
- W4386329871 cites W2783729142 @default.
- W4386329871 cites W2787575783 @default.
- W4386329871 cites W2790356878 @default.
- W4386329871 cites W2801625883 @default.
- W4386329871 cites W2811001418 @default.
- W4386329871 cites W2875846317 @default.
- W4386329871 cites W2883388482 @default.
- W4386329871 cites W2888984227 @default.
- W4386329871 cites W2890707666 @default.
- W4386329871 cites W2895946918 @default.
- W4386329871 cites W2900993338 @default.
- W4386329871 cites W2901905074 @default.
- W4386329871 cites W2904945529 @default.
- W4386329871 cites W2912472800 @default.
- W4386329871 cites W2913581697 @default.
- W4386329871 cites W2914052480 @default.
- W4386329871 cites W2915005624 @default.
- W4386329871 cites W2915971649 @default.
- W4386329871 cites W2926698757 @default.
- W4386329871 cites W2944099942 @default.
- W4386329871 cites W2950518019 @default.
- W4386329871 cites W2955798658 @default.
- W4386329871 cites W2963261135 @default.
- W4386329871 cites W2993807124 @default.
- W4386329871 cites W2998755018 @default.
- W4386329871 cites W3011649978 @default.
- W4386329871 cites W3042494079 @default.
- W4386329871 cites W3046674231 @default.
- W4386329871 cites W3048723971 @default.
- W4386329871 cites W3093589752 @default.
- W4386329871 cites W3108758416 @default.
- W4386329871 cites W3111153330 @default.
- W4386329871 cites W3119582379 @default.
- W4386329871 cites W3127052165 @default.
- W4386329871 cites W3140024610 @default.
- W4386329871 cites W3170679915 @default.
- W4386329871 cites W3174325641 @default.
- W4386329871 cites W3174882103 @default.
- W4386329871 cites W3186936256 @default.
- W4386329871 cites W3198255590 @default.
- W4386329871 cites W3202397647 @default.
- W4386329871 cites W3205627119 @default.
- W4386329871 cites W3217075395 @default.
- W4386329871 cites W3217314143 @default.
- W4386329871 cites W4205484557 @default.
- W4386329871 cites W4206356735 @default.
- W4386329871 cites W4223587927 @default.
- W4386329871 cites W4224007326 @default.
- W4386329871 cites W4224077714 @default.
- W4386329871 cites W4226213052 @default.
- W4386329871 cites W4229041362 @default.
- W4386329871 cites W4255754512 @default.
- W4386329871 cites W55848072 @default.
- W4386329871 cites W574700118 @default.
- W4386329871 doi "https://doi.org/10.1186/s43093-023-00250-z" @default.