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- W438637580 abstract "This doctoral thesis presents the findings from an empirical cross-sectional survey of foodretail internationalisation in Taiwanese hypermarkets, supermarkets and traditional markets. Acritical review of the works of Dupuis and Prime (1996) reveals erratic sales performance ofhypermarkets operating in Taiwan and in other Asia-Pacific countries since 1989; this salestrend may be linked to lack of understanding of Taiwanese shopping preferences and choices(Burt and Carralero-Encinas, 2000). This led to the research question: “Can global foodretailers using hypermarket store formats achieve and sustain their competitive advantage inemerging economies such as Taiwan”. This led to statement of research objectives with theoverall aim to investigate how global food retailers using a hypermarket store format cansuccessfully operate in the Taiwanese food retail market. These objectives were achieved byadopting a phenomenological research philosophy and a mix of focus group interviews andquestionnaires (Churchill and Iacobucci, 2005; Saunders et al., 2007). The primary data werepresented and analysed using both qualitative and quantitative techniques through employedMicrosoft Excel and SPSS (Statistical Package for the Social Sciences).The thesis identified six critical factors: (1) facility convenience, (2) shopping environment, (3)convenient products, (4) price incentive, (5) convenient services, and (6) shoppingconvenience which impact Taiwanese store patronage. The results of the factor and clusteranalyses reveal that ‘facility convenience’ (with the highest alpha coefficient value of α =0.748) has the greatest impact on five Taiwanese shopping clusters: (1) Value shoppers, (2)Environment shoppers, (3) Efficient shoppers, (4) Leisure shoppers, and (5) Convenientshoppers. Hypothesis and chi-square tests revealed a relationship between the factors andclusters, which represents sources of competitive advantage for each store format, andformed the bases for constructing a conceptual framework for retail internationalisation inTaiwan. The framework is the thesis’ major contribution to knowledge in providing betterunderstanding of Taiwanese consumer patronage of store formats - this has seriesimplications for global food retailers in the broad area of food retail internationalisation.The major limitation of the thesis relates to the fact that there is a limited extent to which theconceptual framework could be generalised across emerging economies in the Asia-PacificRegion. The issue of generalisability led to identification of the following two key areas forfurther research:• Testing the conceptual framework by widening the sample size to cover other cities inTaiwan and other emerging markets. This would make the framework more relevantto the Asia-Pacific Region.• A comparative study to identify trends in grocery shopping behaviour involvinghypermarkets, supermarkets and traditional markets in Europe and Asia." @default.
- W438637580 created "2016-06-24" @default.
- W438637580 creator A5062359211 @default.
- W438637580 date "2009-03-01" @default.
- W438637580 modified "2023-09-24" @default.
- W438637580 title "An Empirical Cross-Sectional Surveyof Food Retail Internationalisation inTaiwanese Hyper, Super, andTraditional Markets" @default.
- W438637580 hasPublicationYear "2009" @default.
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