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- W4386431444 abstract "This chapter explores customer relationship management (CRM) in e-business, focusing on the technology that allows businesses to build and maintain strong customer relationships online. It provides an overview of CRM in e-business, including its components, implementation best practices, and benefits and challenges. The chapter defines and explains CRM in the context of e-business, emphasizing its role in understanding customer needs and preferences. It highlights the significance of CRM for online businesses, enabling them to deliver personalized customer experiences. The typical components of CRM in e-business, such as customer data management, marketing automation, and customer care, are discussed along with their individual and combined advantages and disadvantages. Best practices for implementing CRM systems and integrating them with other processes are examined, followed by suggestions for future research. The benefits of CRM in e-business, such as increased customer satisfaction and loyalty, are explored, as well as potential challenges related to data privacy and security. By the end of this chapter, readers will have a comprehensive understanding of CRM in online enterprises and its significance in modern business operations." @default.
- W4386431444 created "2023-09-05" @default.
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- W4386431444 date "2023-01-01" @default.
- W4386431444 modified "2023-09-30" @default.
- W4386431444 title "Customer Relationship Management" @default.
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- W4386431444 doi "https://doi.org/10.1007/978-3-031-39626-7_10" @default.
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