Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386452574> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W4386452574 endingPage "37" @default.
- W4386452574 startingPage "4" @default.
- W4386452574 abstract "There is a public debate about whether marketers should be required to provide information about photoshopping when they use idealized images of female ad models. Proponents of such information expect that this measure will counteract diminished self-esteem in young females and reduce consumer deceptions. In two experiments, we examine the effects of three factors: the depiction of female ad models in their idealized vs. Authentic appearance, the presence vs. absence of information that an idealized model has been digitally retouched, and the presence vs. Absence of information that a model shown in her authentic appearance has not been digitally retouched. We contribute to research as we focus on the impact on brand attitudes while previous research has mainly focused on the influence on self-esteem. We present new findings that could assist decisions in practice: For most beauty product categories, we find that non-extreme levels of model idealization result in highest brand attitudes. Information about photoshopping ad modelspromoting beauty products leads to lower brand attitude. Information about the non-use of photoshopping authentic ad models tends to result in higher brand attitudes." @default.
- W4386452574 created "2023-09-06" @default.
- W4386452574 creator A5084077651 @default.
- W4386452574 creator A5092758796 @default.
- W4386452574 date "2023-01-01" @default.
- W4386452574 modified "2023-09-27" @default.
- W4386452574 title "Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers" @default.
- W4386452574 doi "https://doi.org/10.15358/0344-1369-2023-3-4" @default.
- W4386452574 hasPublicationYear "2023" @default.
- W4386452574 type Work @default.
- W4386452574 citedByCount "0" @default.
- W4386452574 crossrefType "journal-article" @default.
- W4386452574 hasAuthorship W4386452574A5084077651 @default.
- W4386452574 hasAuthorship W4386452574A5092758796 @default.
- W4386452574 hasConcept C107038049 @default.
- W4386452574 hasConcept C112698675 @default.
- W4386452574 hasConcept C120665830 @default.
- W4386452574 hasConcept C121332964 @default.
- W4386452574 hasConcept C142362112 @default.
- W4386452574 hasConcept C144133560 @default.
- W4386452574 hasConcept C153349607 @default.
- W4386452574 hasConcept C15744967 @default.
- W4386452574 hasConcept C192209626 @default.
- W4386452574 hasConcept C2524010 @default.
- W4386452574 hasConcept C2779702343 @default.
- W4386452574 hasConcept C2780620123 @default.
- W4386452574 hasConcept C2780986378 @default.
- W4386452574 hasConcept C33923547 @default.
- W4386452574 hasConcept C62520636 @default.
- W4386452574 hasConcept C77805123 @default.
- W4386452574 hasConcept C90673727 @default.
- W4386452574 hasConceptScore W4386452574C107038049 @default.
- W4386452574 hasConceptScore W4386452574C112698675 @default.
- W4386452574 hasConceptScore W4386452574C120665830 @default.
- W4386452574 hasConceptScore W4386452574C121332964 @default.
- W4386452574 hasConceptScore W4386452574C142362112 @default.
- W4386452574 hasConceptScore W4386452574C144133560 @default.
- W4386452574 hasConceptScore W4386452574C153349607 @default.
- W4386452574 hasConceptScore W4386452574C15744967 @default.
- W4386452574 hasConceptScore W4386452574C192209626 @default.
- W4386452574 hasConceptScore W4386452574C2524010 @default.
- W4386452574 hasConceptScore W4386452574C2779702343 @default.
- W4386452574 hasConceptScore W4386452574C2780620123 @default.
- W4386452574 hasConceptScore W4386452574C2780986378 @default.
- W4386452574 hasConceptScore W4386452574C33923547 @default.
- W4386452574 hasConceptScore W4386452574C62520636 @default.
- W4386452574 hasConceptScore W4386452574C77805123 @default.
- W4386452574 hasConceptScore W4386452574C90673727 @default.
- W4386452574 hasIssue "3" @default.
- W4386452574 hasLocation W43864525741 @default.
- W4386452574 hasOpenAccess W4386452574 @default.
- W4386452574 hasPrimaryLocation W43864525741 @default.
- W4386452574 hasRelatedWork W2372363945 @default.
- W4386452574 hasRelatedWork W2390219376 @default.
- W4386452574 hasRelatedWork W2390877762 @default.
- W4386452574 hasRelatedWork W2748952813 @default.
- W4386452574 hasRelatedWork W2899084033 @default.
- W4386452574 hasRelatedWork W3032487220 @default.
- W4386452574 hasRelatedWork W3210604460 @default.
- W4386452574 hasRelatedWork W4234631863 @default.
- W4386452574 hasRelatedWork W4252637713 @default.
- W4386452574 hasRelatedWork W4313406788 @default.
- W4386452574 hasVolume "45" @default.
- W4386452574 isParatext "false" @default.
- W4386452574 isRetracted "false" @default.
- W4386452574 workType "article" @default.