Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386481675> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W4386481675 endingPage "2663" @default.
- W4386481675 startingPage "2657" @default.
- W4386481675 abstract "The aim of the research is to identify the main techniques of translating French advertising slogans into Russian. The paper discusses the notions of “advertising”, “advertising text”, “advertising slogan”, determines the place of advertising slogans in the architectonics of F. Beigbeder’s novel “99 Francs”, gives a detailed analysis of lexical, lexico-grammatical, grammatical, stylistic transformations based on the study of the translated text with quantitative data. The scientific novelty of the paper consists in taking a comprehensive approach to the study of translation solutions when rendering advertising slogans from French into Russian and in determining the frequency of the translation techniques used. The illustrative material involved is also new. As a result of the work carried out, it has been found that various translation techniques are used to preserve the distinctive features of the advertising slogan. The most frequent are: addition, word-for-word translation, changing the word form, holistic transformation. The least frequent are: changing the sentence member, generalization, compensation, adaptation, amplification." @default.
- W4386481675 created "2023-09-07" @default.
- W4386481675 creator A5082380859 @default.
- W4386481675 date "2023-08-29" @default.
- W4386481675 modified "2023-09-27" @default.
- W4386481675 title "Features of the translation of advertising slogans from French into Russian (based on the material of F. Beigbeder’s novel “99 Francs”)" @default.
- W4386481675 doi "https://doi.org/10.30853/phil20230416" @default.
- W4386481675 hasPublicationYear "2023" @default.
- W4386481675 type Work @default.
- W4386481675 citedByCount "0" @default.
- W4386481675 crossrefType "journal-article" @default.
- W4386481675 hasAuthorship W4386481675A5082380859 @default.
- W4386481675 hasBestOaLocation W43864816751 @default.
- W4386481675 hasConcept C112698675 @default.
- W4386481675 hasConcept C138885662 @default.
- W4386481675 hasConcept C144133560 @default.
- W4386481675 hasConcept C154945302 @default.
- W4386481675 hasConcept C15744967 @default.
- W4386481675 hasConcept C17744445 @default.
- W4386481675 hasConcept C199539241 @default.
- W4386481675 hasConcept C204321447 @default.
- W4386481675 hasConcept C205711294 @default.
- W4386481675 hasConcept C2777530160 @default.
- W4386481675 hasConcept C2778738651 @default.
- W4386481675 hasConcept C2780619561 @default.
- W4386481675 hasConcept C41008148 @default.
- W4386481675 hasConcept C41895202 @default.
- W4386481675 hasConcept C77805123 @default.
- W4386481675 hasConcept C94625758 @default.
- W4386481675 hasConceptScore W4386481675C112698675 @default.
- W4386481675 hasConceptScore W4386481675C138885662 @default.
- W4386481675 hasConceptScore W4386481675C144133560 @default.
- W4386481675 hasConceptScore W4386481675C154945302 @default.
- W4386481675 hasConceptScore W4386481675C15744967 @default.
- W4386481675 hasConceptScore W4386481675C17744445 @default.
- W4386481675 hasConceptScore W4386481675C199539241 @default.
- W4386481675 hasConceptScore W4386481675C204321447 @default.
- W4386481675 hasConceptScore W4386481675C205711294 @default.
- W4386481675 hasConceptScore W4386481675C2777530160 @default.
- W4386481675 hasConceptScore W4386481675C2778738651 @default.
- W4386481675 hasConceptScore W4386481675C2780619561 @default.
- W4386481675 hasConceptScore W4386481675C41008148 @default.
- W4386481675 hasConceptScore W4386481675C41895202 @default.
- W4386481675 hasConceptScore W4386481675C77805123 @default.
- W4386481675 hasConceptScore W4386481675C94625758 @default.
- W4386481675 hasIssue "9" @default.
- W4386481675 hasLocation W43864816751 @default.
- W4386481675 hasOpenAccess W4386481675 @default.
- W4386481675 hasPrimaryLocation W43864816751 @default.
- W4386481675 hasRelatedWork W1527106072 @default.
- W4386481675 hasRelatedWork W159132833 @default.
- W4386481675 hasRelatedWork W1750555865 @default.
- W4386481675 hasRelatedWork W2011304691 @default.
- W4386481675 hasRelatedWork W2081173909 @default.
- W4386481675 hasRelatedWork W2120803525 @default.
- W4386481675 hasRelatedWork W2367169395 @default.
- W4386481675 hasRelatedWork W2950771183 @default.
- W4386481675 hasRelatedWork W2991018861 @default.
- W4386481675 hasRelatedWork W3001226268 @default.
- W4386481675 hasVolume "16" @default.
- W4386481675 isParatext "false" @default.
- W4386481675 isRetracted "false" @default.
- W4386481675 workType "article" @default.