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- W4386486807 abstract "This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation." @default.
- W4386486807 created "2023-09-07" @default.
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- W4386486807 date "2023-06-13" @default.
- W4386486807 modified "2023-09-27" @default.
- W4386486807 title "Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry" @default.
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- W4386486807 doi "https://doi.org/10.1080/10548408.2023.2255884" @default.
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