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- W4386583917 abstract "In recent years, the COVID-19 pandemic has been studied extensively through the lens of conceptual metaphor theory. However, only one study has focused on the metaphorization of the COVID-19 pandemic in a strictly Philippine milieu. None so far has published on pandemic- related multimodal metaphors in Philippine media, let alone shed light on these through a diachronic perspective. Using conceptual metaphor theory and visual metaphor identification procedure, this study analysed 203 pandemic-related editorial cartoons published by a Philippine national publication from December 2019 to February 2022. It investigated the diachronic conceptualizations of the conceptual domain COVID-19 VIRUS in the Philippines as captured by the neutralizing or ‘de-monstering’ of the virus from the COVID-19 IS A MONSTER to the COVID-19 IS A LIVING ENTITY multimodal metaphor. It argued that the trends of metaphorization correlate with the shifting sociocultural and political attitudes towards the COVID-19 pandemic as a global and local healthcare crisis. Essentially, this study not only explored the dynamics between media and cognition, but it also analysed how the multimodal metaphorizations of COVID-19 reflect Filipino socio-political realities and cultural underpinnings during turbulent times." @default.
- W4386583917 created "2023-09-11" @default.
- W4386583917 creator A5092760103 @default.
- W4386583917 date "2023-09-09" @default.
- W4386583917 modified "2023-09-29" @default.
- W4386583917 title "(De-)Monstering COVID-19: a diachronic study of COVID-19 virus multimodal metaphors in Philippine editorial cartoons, 2019–2022" @default.
- W4386583917 doi "https://doi.org/10.31235/osf.io/9bjah" @default.
- W4386583917 hasPublicationYear "2023" @default.
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