Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386604906> ?p ?o ?g. }
- W4386604906 abstract "This research identifies a surprising downside to using crowdsourcing to generate new product ideas: participants who do not win an idea generation contest temporarily disengage from the contest-hosting brand. When people lose a crowdsourcing contest, the experience of losing negatively affects the participants’ word-of-mouth and short-term purchase behaviors. Reframing the contest as a community activity (e.g., “Join the crowd and help us find a name for our new restaurant”) rather than a competition (e.g., “Compete with the crowd to be the one who names our new restaurant”) is found to positively affect a losing customer's subsequent engagement with the contest-hosting brand. Community framing shifts attention away from losing the contest (i.e., it reduces negative affect) and toward collectively creating a superior outcome (i.e., it increases one's perceived contribution), without changing the nature of the contest itself (i.e., participants continue to submit ideas). Community framing positively affects subsequent participant engagement, but it does not influence the effort the participant invests in the contest or the quality of the idea the participant submits. The evidence consists of lab experiments, field experiments, and a large-scale field study that measured actual purchase behavior." @default.
- W4386604906 created "2023-09-12" @default.
- W4386604906 creator A5034236791 @default.
- W4386604906 creator A5043532769 @default.
- W4386604906 creator A5057959086 @default.
- W4386604906 creator A5092845635 @default.
- W4386604906 date "2023-09-11" @default.
- W4386604906 modified "2023-09-29" @default.
- W4386604906 title "I Didn’t Win! An Overlooked Downside of Crowdsourcing?" @default.
- W4386604906 cites W1863440143 @default.
- W4386604906 cites W1867645765 @default.
- W4386604906 cites W1932534887 @default.
- W4386604906 cites W1987261360 @default.
- W4386604906 cites W1988198833 @default.
- W4386604906 cites W1988332075 @default.
- W4386604906 cites W1994703838 @default.
- W4386604906 cites W2021062146 @default.
- W4386604906 cites W2021821801 @default.
- W4386604906 cites W2031021670 @default.
- W4386604906 cites W2040975718 @default.
- W4386604906 cites W2050679659 @default.
- W4386604906 cites W2053715535 @default.
- W4386604906 cites W2055934967 @default.
- W4386604906 cites W2057732263 @default.
- W4386604906 cites W2082769179 @default.
- W4386604906 cites W2091971789 @default.
- W4386604906 cites W2098728317 @default.
- W4386604906 cites W2108349855 @default.
- W4386604906 cites W2114179738 @default.
- W4386604906 cites W2120313965 @default.
- W4386604906 cites W2121266506 @default.
- W4386604906 cites W2125498710 @default.
- W4386604906 cites W2131808999 @default.
- W4386604906 cites W2141373402 @default.
- W4386604906 cites W2153991478 @default.
- W4386604906 cites W2158079757 @default.
- W4386604906 cites W2161216922 @default.
- W4386604906 cites W2161517239 @default.
- W4386604906 cites W2162487635 @default.
- W4386604906 cites W2166649938 @default.
- W4386604906 cites W2232589958 @default.
- W4386604906 cites W2416572746 @default.
- W4386604906 cites W2464687638 @default.
- W4386604906 cites W2521497567 @default.
- W4386604906 cites W2531587785 @default.
- W4386604906 cites W2763906295 @default.
- W4386604906 cites W2765525496 @default.
- W4386604906 cites W2775363016 @default.
- W4386604906 cites W2809766793 @default.
- W4386604906 cites W2892469564 @default.
- W4386604906 cites W2908215309 @default.
- W4386604906 cites W2917708198 @default.
- W4386604906 cites W2949848138 @default.
- W4386604906 cites W2966860299 @default.
- W4386604906 cites W3121850723 @default.
- W4386604906 cites W3122045485 @default.
- W4386604906 cites W3124318062 @default.
- W4386604906 cites W3124394317 @default.
- W4386604906 cites W3124537122 @default.
- W4386604906 cites W3124580019 @default.
- W4386604906 cites W3124737430 @default.
- W4386604906 cites W3125813555 @default.
- W4386604906 cites W3126218584 @default.
- W4386604906 cites W4233033072 @default.
- W4386604906 cites W4298102205 @default.
- W4386604906 doi "https://doi.org/10.1177/10949968231184417" @default.
- W4386604906 hasPublicationYear "2023" @default.
- W4386604906 type Work @default.
- W4386604906 citedByCount "0" @default.
- W4386604906 crossrefType "journal-article" @default.
- W4386604906 hasAuthorship W4386604906A5034236791 @default.
- W4386604906 hasAuthorship W4386604906A5043532769 @default.
- W4386604906 hasAuthorship W4386604906A5057959086 @default.
- W4386604906 hasAuthorship W4386604906A5092845635 @default.
- W4386604906 hasConcept C112698675 @default.
- W4386604906 hasConcept C127413603 @default.
- W4386604906 hasConcept C144133560 @default.
- W4386604906 hasConcept C15744967 @default.
- W4386604906 hasConcept C169087156 @default.
- W4386604906 hasConcept C17744445 @default.
- W4386604906 hasConcept C199539241 @default.
- W4386604906 hasConcept C2776035688 @default.
- W4386604906 hasConcept C2777582232 @default.
- W4386604906 hasConcept C46312422 @default.
- W4386604906 hasConcept C62230096 @default.
- W4386604906 hasConcept C66938386 @default.
- W4386604906 hasConcept C77805123 @default.
- W4386604906 hasConceptScore W4386604906C112698675 @default.
- W4386604906 hasConceptScore W4386604906C127413603 @default.
- W4386604906 hasConceptScore W4386604906C144133560 @default.
- W4386604906 hasConceptScore W4386604906C15744967 @default.
- W4386604906 hasConceptScore W4386604906C169087156 @default.
- W4386604906 hasConceptScore W4386604906C17744445 @default.
- W4386604906 hasConceptScore W4386604906C199539241 @default.
- W4386604906 hasConceptScore W4386604906C2776035688 @default.
- W4386604906 hasConceptScore W4386604906C2777582232 @default.
- W4386604906 hasConceptScore W4386604906C46312422 @default.
- W4386604906 hasConceptScore W4386604906C62230096 @default.
- W4386604906 hasConceptScore W4386604906C66938386 @default.
- W4386604906 hasConceptScore W4386604906C77805123 @default.