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- W4386657636 abstract "Customer value proposition (CVP) is the key for a startup to be launched and foundation for a company to direct its business efforts. However, as of the present day, no systematic theory exists regarding how an effective CVP can be potentially formulated and strategically employed in real life. As a matter of fact, the very concept of CVP is still not properly defined; although the term has been widely used in the literature, it is only nonchalantly tossed around. Considering the importance of this concept in the area of marketing, this chapter, mainly based on (Forrest et al., to appear, Conditions under which adopted consumer value propositions are effective), attempts to lie down the first step towards the development of the badly needed theory of customer value propositions (CVP). It establishes four generally true facts on the use and effectiveness of CVPs based on Theorem 3.2 regarding how an oligopoly market signals its invitation for additional competition and new innovation." @default.
- W4386657636 created "2023-09-13" @default.
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- W4386657636 date "2021-10-23" @default.
- W4386657636 modified "2023-10-18" @default.
- W4386657636 title "When Effective Consumer Value Propositions Emerge" @default.
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- W4386657636 doi "https://doi.org/10.1007/978-3-030-82898-1_14" @default.
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