Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386686985> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W4386686985 endingPage "240" @default.
- W4386686985 startingPage "235" @default.
- W4386686985 abstract "Every luxury businesss future growth relies heavily on marketing strategies and product optimization for high-end goods. Understanding the causes and mechanisms behind how the symbolic worth of luxury brands is formed is crucial for customers who want to maintain composure and create a rational consumption mindset, as well as for society as a whole. This paper uses case study and comparative analysis methods to analyze the Current Situation in the Luxury Industry. This paper finds the characteristics of Goyard Target Customers are rich/wealthy and crave exclusiveness/ secretiveness. In addition, this paper proposes the current problem identified by Maison Goyard. Based on the analysis, this paper proposes that the marketing strategy optimization of Maison Goyard includes: Implementing more advertising and more exposure to the market; Celebrity endorsements (such as Instagram/ Facebook) to attract new customers; Collaborations with other luxury brands/ New Limited Editions to increase popularity in the mass market; Start on E-commerce to face the new generations/ millennials. This article explores Maison Goyards current difficulties and optimization objectives, which have contributed to the brands promotion and will continue to do so in the future." @default.
- W4386686985 created "2023-09-13" @default.
- W4386686985 creator A5086321404 @default.
- W4386686985 date "2023-09-13" @default.
- W4386686985 modified "2023-10-18" @default.
- W4386686985 title "Research on the Problems Existing and Marketing Strategy Optimization of Maison Goyard" @default.
- W4386686985 doi "https://doi.org/10.54254/2754-1169/8/20230319" @default.
- W4386686985 hasPublicationYear "2023" @default.
- W4386686985 type Work @default.
- W4386686985 citedByCount "0" @default.
- W4386686985 crossrefType "journal-article" @default.
- W4386686985 hasAuthorship W4386686985A5086321404 @default.
- W4386686985 hasConcept C112698675 @default.
- W4386686985 hasConcept C144024400 @default.
- W4386686985 hasConcept C144133560 @default.
- W4386686985 hasConcept C154945302 @default.
- W4386686985 hasConcept C162853370 @default.
- W4386686985 hasConcept C17744445 @default.
- W4386686985 hasConcept C199539241 @default.
- W4386686985 hasConcept C2524010 @default.
- W4386686985 hasConcept C2778491294 @default.
- W4386686985 hasConcept C2779304628 @default.
- W4386686985 hasConcept C2780586970 @default.
- W4386686985 hasConcept C30772137 @default.
- W4386686985 hasConcept C33923547 @default.
- W4386686985 hasConcept C36289849 @default.
- W4386686985 hasConcept C41008148 @default.
- W4386686985 hasConcept C90673727 @default.
- W4386686985 hasConcept C93032411 @default.
- W4386686985 hasConcept C94625758 @default.
- W4386686985 hasConcept C98147612 @default.
- W4386686985 hasConceptScore W4386686985C112698675 @default.
- W4386686985 hasConceptScore W4386686985C144024400 @default.
- W4386686985 hasConceptScore W4386686985C144133560 @default.
- W4386686985 hasConceptScore W4386686985C154945302 @default.
- W4386686985 hasConceptScore W4386686985C162853370 @default.
- W4386686985 hasConceptScore W4386686985C17744445 @default.
- W4386686985 hasConceptScore W4386686985C199539241 @default.
- W4386686985 hasConceptScore W4386686985C2524010 @default.
- W4386686985 hasConceptScore W4386686985C2778491294 @default.
- W4386686985 hasConceptScore W4386686985C2779304628 @default.
- W4386686985 hasConceptScore W4386686985C2780586970 @default.
- W4386686985 hasConceptScore W4386686985C30772137 @default.
- W4386686985 hasConceptScore W4386686985C33923547 @default.
- W4386686985 hasConceptScore W4386686985C36289849 @default.
- W4386686985 hasConceptScore W4386686985C41008148 @default.
- W4386686985 hasConceptScore W4386686985C90673727 @default.
- W4386686985 hasConceptScore W4386686985C93032411 @default.
- W4386686985 hasConceptScore W4386686985C94625758 @default.
- W4386686985 hasConceptScore W4386686985C98147612 @default.
- W4386686985 hasIssue "1" @default.
- W4386686985 hasLocation W43866869851 @default.
- W4386686985 hasOpenAccess W4386686985 @default.
- W4386686985 hasPrimaryLocation W43866869851 @default.
- W4386686985 hasRelatedWork W2045007867 @default.
- W4386686985 hasRelatedWork W2122323243 @default.
- W4386686985 hasRelatedWork W2174438959 @default.
- W4386686985 hasRelatedWork W2263015107 @default.
- W4386686985 hasRelatedWork W2363742886 @default.
- W4386686985 hasRelatedWork W2543545203 @default.
- W4386686985 hasRelatedWork W281246900 @default.
- W4386686985 hasRelatedWork W3037957780 @default.
- W4386686985 hasRelatedWork W4206062546 @default.
- W4386686985 hasRelatedWork W4288052678 @default.
- W4386686985 hasVolume "8" @default.
- W4386686985 isParatext "false" @default.
- W4386686985 isRetracted "false" @default.
- W4386686985 workType "article" @default.