Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386687921> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W4386687921 endingPage "125" @default.
- W4386687921 startingPage "121" @default.
- W4386687921 abstract "A companys marketing approach is of paramount importance to itself, and consumers can find out about the marketing of such mega-corporations from a different perspective than they do. Apple, as one of the worlds leading super companies, has been in the spotlight for many years. Therefore, this paper focuses on analyzing Apples marketing in the Chinese market, identifying problems and making suggestions. This paper uses the marketing theory of 4Ps to analyze Apples marketing strategies in the Chinese market and makes recommendations based on the problems that exist. Apples marketing strategies in China are undoubtedly successful, but there are also some problems, such as the relatively high price of Apple products, the questionable quality, or the almost nonexistent promotion activities that can not attract consumers. Therefore, a more comprehensive and professional investigation and practice of these problems will more effectively solve these problems." @default.
- W4386687921 created "2023-09-13" @default.
- W4386687921 creator A5002072054 @default.
- W4386687921 date "2023-09-13" @default.
- W4386687921 modified "2023-10-18" @default.
- W4386687921 title "Analysis of Apples Marketing Strategies in China" @default.
- W4386687921 doi "https://doi.org/10.54254/2754-1169/8/20230293" @default.
- W4386687921 hasPublicationYear "2023" @default.
- W4386687921 type Work @default.
- W4386687921 citedByCount "0" @default.
- W4386687921 crossrefType "journal-article" @default.
- W4386687921 hasAuthorship W4386687921A5002072054 @default.
- W4386687921 hasConcept C111472728 @default.
- W4386687921 hasConcept C112698675 @default.
- W4386687921 hasConcept C12713177 @default.
- W4386687921 hasConcept C138885662 @default.
- W4386687921 hasConcept C144133560 @default.
- W4386687921 hasConcept C146937435 @default.
- W4386687921 hasConcept C154945302 @default.
- W4386687921 hasConcept C162853370 @default.
- W4386687921 hasConcept C17744445 @default.
- W4386687921 hasConcept C191935318 @default.
- W4386687921 hasConcept C192975520 @default.
- W4386687921 hasConcept C199539241 @default.
- W4386687921 hasConcept C2779530757 @default.
- W4386687921 hasConcept C39453970 @default.
- W4386687921 hasConcept C41008148 @default.
- W4386687921 hasConcept C48891531 @default.
- W4386687921 hasConcept C93032411 @default.
- W4386687921 hasConcept C94625758 @default.
- W4386687921 hasConcept C98147612 @default.
- W4386687921 hasConcept C98716237 @default.
- W4386687921 hasConceptScore W4386687921C111472728 @default.
- W4386687921 hasConceptScore W4386687921C112698675 @default.
- W4386687921 hasConceptScore W4386687921C12713177 @default.
- W4386687921 hasConceptScore W4386687921C138885662 @default.
- W4386687921 hasConceptScore W4386687921C144133560 @default.
- W4386687921 hasConceptScore W4386687921C146937435 @default.
- W4386687921 hasConceptScore W4386687921C154945302 @default.
- W4386687921 hasConceptScore W4386687921C162853370 @default.
- W4386687921 hasConceptScore W4386687921C17744445 @default.
- W4386687921 hasConceptScore W4386687921C191935318 @default.
- W4386687921 hasConceptScore W4386687921C192975520 @default.
- W4386687921 hasConceptScore W4386687921C199539241 @default.
- W4386687921 hasConceptScore W4386687921C2779530757 @default.
- W4386687921 hasConceptScore W4386687921C39453970 @default.
- W4386687921 hasConceptScore W4386687921C41008148 @default.
- W4386687921 hasConceptScore W4386687921C48891531 @default.
- W4386687921 hasConceptScore W4386687921C93032411 @default.
- W4386687921 hasConceptScore W4386687921C94625758 @default.
- W4386687921 hasConceptScore W4386687921C98147612 @default.
- W4386687921 hasConceptScore W4386687921C98716237 @default.
- W4386687921 hasIssue "1" @default.
- W4386687921 hasLocation W43866879211 @default.
- W4386687921 hasOpenAccess W4386687921 @default.
- W4386687921 hasPrimaryLocation W43866879211 @default.
- W4386687921 hasRelatedWork W1499615636 @default.
- W4386687921 hasRelatedWork W1579106646 @default.
- W4386687921 hasRelatedWork W2052342769 @default.
- W4386687921 hasRelatedWork W2328586575 @default.
- W4386687921 hasRelatedWork W2567272173 @default.
- W4386687921 hasRelatedWork W2943834425 @default.
- W4386687921 hasRelatedWork W625778575 @default.
- W4386687921 hasRelatedWork W652494221 @default.
- W4386687921 hasRelatedWork W2560977535 @default.
- W4386687921 hasRelatedWork W2784442961 @default.
- W4386687921 hasVolume "8" @default.
- W4386687921 isParatext "false" @default.
- W4386687921 isRetracted "false" @default.
- W4386687921 workType "article" @default.