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- W4386688324 abstract "This paper is aimed to describe the application of value framing in communication CSR. Value framing is the process of connecting an issue to deeply held values. This paper's goal is to outline the method of testing how the framing of CSR messaging, which it has a value-theoretical foundation, affects how consumers perceive the CSR message. With this study, further research into how value-based framing tactics affect consumers' perceptions of CSR messaging could be started. Determine the degree of common ground between businesses and their customers by having a solid understanding of the value-theoretical foundations and values' capacity for explanation in connection to CSR communication. The final aim of co-creating values between businesses and their customers may then be accomplished, as evidenced by research that shows how trustworthiness may be increased, scepticism can be reduced through CSR communication, and so forth." @default.
- W4386688324 created "2023-09-13" @default.
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- W4386688324 date "2023-09-13" @default.
- W4386688324 modified "2023-10-18" @default.
- W4386688324 title "The Application of Value Framing in Communicating CSR" @default.
- W4386688324 doi "https://doi.org/10.54254/2754-1169/13/20230662" @default.
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