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- W4386716741 abstract "In this paper we present the results of our study on the possibilities of profiling online store users in terms of price sensitivity. As a result of the study, a model was developed to define three groups of users with a low, medium and high probability of making a repeat purchase. The model was developed on the basis of data derived from monitoring user behaviour when using the web pages of an online shop. During their subsequent visits to the website, information was collected to anonymously identify the user in order to register subsequent visits, the origin of the source of the visits, behaviour on the website and the fact of making a purchase. The results of the conducted study may provide useful information to webshop owners in order to better understand the behaviour of their customers and to adapt their offers, including discounts, according to the price sensitivity of a given user." @default.
- W4386716741 created "2023-09-14" @default.
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- W4386716741 date "2023-01-01" @default.
- W4386716741 modified "2023-10-18" @default.
- W4386716741 title "Profiling of Webshop Users in Terms of Price Sensitivity" @default.
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- W4386716741 doi "https://doi.org/10.1007/978-3-031-42505-9_44" @default.
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