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- W4386732090 abstract "This chapter examines the strategy formulation process, elaborating that strategy is a disputed concept and process and is more than simply planning, the pursuit of goals, or operational excellence. It talks about various schools of strategy thought that offer different perspectives and considers industry approaches, market exploitation, and strategy as problem-solving. It also highlights some of the key tools of strategic analysis, including SWOT, PESTLE, industry, and market analysis. The chapter analyses international strategy formulation and multi-domestic, global, and transnational approaches. It investigates strategy formulation within both small and medium-sized enterprises (SMEs) and service MNEs and strategy formulation within the global factory, noting how this differs in terms of competitive advantages, coordination, and the reconciliation of strategic trade-offs." @default.
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- W4386732090 date "2022-06-22" @default.
- W4386732090 modified "2023-09-27" @default.
- W4386732090 title "Formulating the Strategic Response" @default.
- W4386732090 doi "https://doi.org/10.1093/hebz/9780198861898.003.0020" @default.
- W4386732090 hasPublicationYear "2022" @default.
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