Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386750458> ?p ?o ?g. }
- W4386750458 abstract "Purpose On December 20, 2021, Viya, a social media influencer (SMI) with the largest number of followers in China, was exposed for having evaded RMB 643 million in taxes during 2019 and 2020. Consequently, she was fined a total of RMB 1.341 billion by the tax authorities. While the strict government regulations demonstrated in the Viya event may build confidence in the consumers for future purchases, the exposure of issues and problems through implementation of the stronger government regulations may warn consumers off. Thus, the main objective of this paper is to examine the effect of government regulations on consumers' usage intentions of live streaming e-commerce by taking the Viya event as an example. Design/methodology/approach The authors consider both the positive effect of consumers' perceived benefits of the government regulations and the negative effect of their perceived risks of the Viya event on the usage intentions of live streaming e-commerce. After collecting 314 subjects with diverse gender, ages, education levels and income profiles, the data are processed by partial least squares-based structural equation modeling (PLS-SEM) and SmartPLS software. Findings The results demonstrate that strict government regulations can build trust in consumers of live streaming e-commerce by increasing the perceived benefits of restricting the behavior of SMIs. Among the potential perceived risks (social risk, safety risk and psychological risk), the safety risk is supported to have a negative effect on consumers' trust in live streaming e-commerce platforms. Besides, the authors have also identified different types of usage intentions in live streaming e-commerce, i.e. watching intention and purchase intention, and have empirical support for the positive relationships between the consumers' trust in live streaming e-commerce platforms and different usage intentions. Originality/value The authors' findings contribute to the application of commitment-trust theory, institutional theory and organizational control theory in the context of the live streaming e-commerce industry. Particularly, the authors use the Viya event as an example to quantitatively examine the effects of strict government regulations, which enriches the existing literature on this topic." @default.
- W4386750458 created "2023-09-15" @default.
- W4386750458 creator A5049529830 @default.
- W4386750458 creator A5071144557 @default.
- W4386750458 creator A5080201804 @default.
- W4386750458 date "2023-09-15" @default.
- W4386750458 modified "2023-09-26" @default.
- W4386750458 title "Identify the effect of government regulations on the live streaming e-commerce" @default.
- W4386750458 cites W1918570226 @default.
- W4386750458 cites W1973687016 @default.
- W4386750458 cites W1979125880 @default.
- W4386750458 cites W1980359544 @default.
- W4386750458 cites W2013716681 @default.
- W4386750458 cites W2073491741 @default.
- W4386750458 cites W2083365829 @default.
- W4386750458 cites W2104973139 @default.
- W4386750458 cites W2130892515 @default.
- W4386750458 cites W2150482479 @default.
- W4386750458 cites W2155732497 @default.
- W4386750458 cites W2160497216 @default.
- W4386750458 cites W2162739331 @default.
- W4386750458 cites W2164806821 @default.
- W4386750458 cites W2257461403 @default.
- W4386750458 cites W2264569405 @default.
- W4386750458 cites W2522545458 @default.
- W4386750458 cites W2577831766 @default.
- W4386750458 cites W2581409657 @default.
- W4386750458 cites W2588450725 @default.
- W4386750458 cites W2620647389 @default.
- W4386750458 cites W2749441736 @default.
- W4386750458 cites W2781019807 @default.
- W4386750458 cites W2800944520 @default.
- W4386750458 cites W2811340848 @default.
- W4386750458 cites W2885286676 @default.
- W4386750458 cites W2889036345 @default.
- W4386750458 cites W2954109315 @default.
- W4386750458 cites W2954241053 @default.
- W4386750458 cites W2974184465 @default.
- W4386750458 cites W2999122675 @default.
- W4386750458 cites W3006702335 @default.
- W4386750458 cites W3014497196 @default.
- W4386750458 cites W3075346249 @default.
- W4386750458 cites W3121748006 @default.
- W4386750458 cites W3123282572 @default.
- W4386750458 cites W3124679335 @default.
- W4386750458 cites W3125425216 @default.
- W4386750458 cites W3125930628 @default.
- W4386750458 cites W3126017034 @default.
- W4386750458 cites W3133683535 @default.
- W4386750458 cites W3135549087 @default.
- W4386750458 cites W3155300077 @default.
- W4386750458 cites W3172420683 @default.
- W4386750458 cites W3179714073 @default.
- W4386750458 cites W3195894133 @default.
- W4386750458 cites W3203627640 @default.
- W4386750458 cites W4223525016 @default.
- W4386750458 cites W4252985483 @default.
- W4386750458 cites W4253262538 @default.
- W4386750458 doi "https://doi.org/10.1108/imds-10-2022-0655" @default.
- W4386750458 hasPublicationYear "2023" @default.
- W4386750458 type Work @default.
- W4386750458 citedByCount "0" @default.
- W4386750458 crossrefType "journal-article" @default.
- W4386750458 hasAuthorship W4386750458A5049529830 @default.
- W4386750458 hasAuthorship W4386750458A5071144557 @default.
- W4386750458 hasAuthorship W4386750458A5080201804 @default.
- W4386750458 hasConcept C10138342 @default.
- W4386750458 hasConcept C105795698 @default.
- W4386750458 hasConcept C112698675 @default.
- W4386750458 hasConcept C121332964 @default.
- W4386750458 hasConcept C138885662 @default.
- W4386750458 hasConcept C144133560 @default.
- W4386750458 hasConcept C15744967 @default.
- W4386750458 hasConcept C162853370 @default.
- W4386750458 hasConcept C163355716 @default.
- W4386750458 hasConcept C169760540 @default.
- W4386750458 hasConcept C17744445 @default.
- W4386750458 hasConcept C191935318 @default.
- W4386750458 hasConcept C199539241 @default.
- W4386750458 hasConcept C26760741 @default.
- W4386750458 hasConcept C2776988154 @default.
- W4386750458 hasConcept C2778137410 @default.
- W4386750458 hasConcept C2779662365 @default.
- W4386750458 hasConcept C33923547 @default.
- W4386750458 hasConcept C41895202 @default.
- W4386750458 hasConcept C518677369 @default.
- W4386750458 hasConcept C62520636 @default.
- W4386750458 hasConcept C71104824 @default.
- W4386750458 hasConcept C9841139 @default.
- W4386750458 hasConceptScore W4386750458C10138342 @default.
- W4386750458 hasConceptScore W4386750458C105795698 @default.
- W4386750458 hasConceptScore W4386750458C112698675 @default.
- W4386750458 hasConceptScore W4386750458C121332964 @default.
- W4386750458 hasConceptScore W4386750458C138885662 @default.
- W4386750458 hasConceptScore W4386750458C144133560 @default.
- W4386750458 hasConceptScore W4386750458C15744967 @default.
- W4386750458 hasConceptScore W4386750458C162853370 @default.
- W4386750458 hasConceptScore W4386750458C163355716 @default.
- W4386750458 hasConceptScore W4386750458C169760540 @default.
- W4386750458 hasConceptScore W4386750458C17744445 @default.