FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386750592> ?p ?o ?g. }

• W4386750592 abstract "Purpose Cause-related B2B marketing programs involve sponsoring organisations working with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to environmental friendliness, workforce diversity, human rights, safety, philanthropy and business ethics. The study aims to identify the combinatory factors driving the adoption of Digital B2B platforms for managing cause-related B2B marketing programs. Design/methodology/approach The study adopts an innovative approach of fuzzy-set qualitative comparative analysis (fsQCA) on data collated from top corporations in India supporting cause-related B2B marketing programs. Sponsoring organisations and NPO dyads (i.e. survey both) filled out an email survey on 264 cause-related B2B marketing programs. Findings The study establishes that the combination of technological, organisational and environmental factors would lead to the adoption of Digital B2B platforms in managing cause-related B2B marketing programs. The study identifies six combinations of these factors for adopting Digital B2B platforms within and across sponsoring organisations and NPOs. Practical implications The study findings would aid cause-related B2B marketers in developing Digital B2B platforms’ capabilities by understanding the different combinations of factors driving adoption. Digital B2B platforms’ capabilities can improve market performance if developed as core competencies. Social implications The study findings would enable improvements in the implementation and performance of cause-related B2B marketing programs. Better management of cause-related B2B marketing programs would help increase beneficiary coverage and the realisation of societal goals. Originality/value To the author’s knowledge, this is the first study to apply the TOE framework in conjunction with complexity theory to explain the diffusion of adoption of Digital B2B platforms for managing cause-related B2B marketing programs." @default.
• W4386750592 created "2023-09-15" @default.
• W4386750592 creator A5088175402 @default.
• W4386750592 date "2023-09-15" @default.
• W4386750592 modified "2023-09-26" @default.
• W4386750592 title "Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration" @default.
• W4386750592 cites W1481773499 @default.
• W4386750592 cites W1606368101 @default.
• W4386750592 cites W167269141 @default.
• W4386750592 cites W1826125016 @default.
• W4386750592 cites W1949839139 @default.
• W4386750592 cites W1964245749 @default.
• W4386750592 cites W1964726094 @default.
• W4386750592 cites W1973179071 @default.
• W4386750592 cites W1977407465 @default.
• W4386750592 cites W1979137387 @default.
• W4386750592 cites W1982008157 @default.
• W4386750592 cites W1983037035 @default.
• W4386750592 cites W1987496822 @default.
• W4386750592 cites W1988908723 @default.
• W4386750592 cites W1992924121 @default.
• W4386750592 cites W2001589212 @default.
• W4386750592 cites W2007478182 @default.
• W4386750592 cites W2011170960 @default.
• W4386750592 cites W2018796710 @default.
• W4386750592 cites W2019732759 @default.
• W4386750592 cites W2039421131 @default.
• W4386750592 cites W2041905252 @default.
• W4386750592 cites W2043877977 @default.
• W4386750592 cites W2044744255 @default.
• W4386750592 cites W2050091520 @default.
• W4386750592 cites W2057541993 @default.
• W4386750592 cites W2059827070 @default.
• W4386750592 cites W2070175209 @default.
• W4386750592 cites W2071489993 @default.
• W4386750592 cites W2073996782 @default.
• W4386750592 cites W2076517113 @default.
• W4386750592 cites W2086655509 @default.
• W4386750592 cites W2095177382 @default.
• W4386750592 cites W2098386901 @default.
• W4386750592 cites W2103371636 @default.
• W4386750592 cites W2111218909 @default.
• W4386750592 cites W2112691460 @default.
• W4386750592 cites W2116947996 @default.
• W4386750592 cites W2119493092 @default.
• W4386750592 cites W2126129668 @default.
• W4386750592 cites W2137261963 @default.
• W4386750592 cites W2143470547 @default.
• W4386750592 cites W2144474371 @default.
• W4386750592 cites W2146531730 @default.
• W4386750592 cites W2148060162 @default.
• W4386750592 cites W2164623173 @default.
• W4386750592 cites W2173091594 @default.
• W4386750592 cites W2346368515 @default.
• W4386750592 cites W2419082735 @default.
• W4386750592 cites W2527943531 @default.
• W4386750592 cites W2527993174 @default.
• W4386750592 cites W2550742538 @default.
• W4386750592 cites W2589015049 @default.
• W4386750592 cites W2605821496 @default.
• W4386750592 cites W2610009932 @default.
• W4386750592 cites W2612025764 @default.
• W4386750592 cites W2616480544 @default.
• W4386750592 cites W2746235315 @default.
• W4386750592 cites W2764160080 @default.
• W4386750592 cites W2775765270 @default.
• W4386750592 cites W2794572286 @default.
• W4386750592 cites W2796082739 @default.
• W4386750592 cites W2800663167 @default.
• W4386750592 cites W2884733646 @default.
• W4386750592 cites W2912800036 @default.
• W4386750592 cites W2930089420 @default.
• W4386750592 cites W2949525180 @default.
• W4386750592 cites W2951007437 @default.
• W4386750592 cites W2965291833 @default.
• W4386750592 cites W2989859845 @default.
• W4386750592 cites W2990145409 @default.
• W4386750592 cites W3010901608 @default.
• W4386750592 cites W3010913530 @default.
• W4386750592 cites W3013249446 @default.
• W4386750592 cites W3035686316 @default.
• W4386750592 cites W3038635618 @default.
• W4386750592 cites W3083244312 @default.
• W4386750592 cites W3091953043 @default.
• W4386750592 cites W3092558308 @default.
• W4386750592 cites W3111213924 @default.
• W4386750592 cites W3120842878 @default.
• W4386750592 cites W3123126336 @default.
• W4386750592 cites W3126328277 @default.
• W4386750592 cites W3128415798 @default.
• W4386750592 cites W3133670878 @default.
• W4386750592 cites W3136658298 @default.
• W4386750592 cites W3178259652 @default.
• W4386750592 cites W3198040634 @default.
• W4386750592 cites W3198095674 @default.
• W4386750592 cites W4205730612 @default.
• W4386750592 cites W4212901744 @default.
• W4386750592 cites W4220882982 @default.
• W4386750592 cites W4221072863 @default.
• W4386750592 doi "https://doi.org/10.1108/jbim-09-2022-0429" @default.

• next