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- W4386819995 abstract "ABSTRACTThe paper investigates YouTube teachers’ identity construction within dominant language ideologies. Drawing on the constructs of language teacher professional identity, social media micro-celebrity persona, linguistic entrepreneurship, and raciolinguistic ideologies and online persona, the study analyses banner images, biographies, and semi-structured interviews of online teachers and provides a framework for understanding online teacher identity. The findings reveal that online teachers strategically align or distance themselves from different identity positions to foreground their identity as online English teachers. The findings point to the complex identity construction of online teachers as they navigate the complex terrain of the online English language teaching (ELT) marketplace dominated by neoliberal and raciolinguistic ideologies. The study contributes to a better understanding of the opportunities offered by technology in promoting or challenging such ideologies and calls for a recognition of the identity work online teachers put in to foreground their teacher identity.KEYWORDS: Online teacher identityonline teaching videosmultimodalitylanguage ideologies Disclosure statementNo potential conflict of interest was reported by the author.Notes1 A popular online English teacher was interviewed by BBC News for the success of her online teaching channel: https://www.bbc.com/news/av/uk-england-beds-bucks-herts-39672663.2 While this classification has been critiqued in the literature, it still plays an influential role in accounting for the spread and development of English globally. The terminologies associated with this model are still used in this article for clarity.3 In recent years, there is a greater awareness of the raciolinguistic ideologies associated with native-speakerism among online ELT professionals. One specific incident has been particularly impactful to the industry, which led to one of the most popular online teachers on YouTube publishing an apology video for perpetuating ‘accent discrimination’ in her videos. In the apology video, the teacher appeals for the industry to be aware of the unintended consequences of creating videos which may perpetuate raciolinguistic ideologies.Additional informationFundingThe work described in this paper was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No: 21610321)." @default.
- W4386819995 created "2023-09-19" @default.
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- W4386819995 date "2023-09-18" @default.
- W4386819995 modified "2023-09-26" @default.
- W4386819995 title "Discursive construction of online teacher identity and legitimacy in English language teaching" @default.
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- W4386819995 doi "https://doi.org/10.1080/17439884.2023.2259295" @default.
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