Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386827178> ?p ?o ?g. }
Showing items 1 to 100 of
100
with 100 items per page.
- W4386827178 endingPage "159" @default.
- W4386827178 startingPage "144" @default.
- W4386827178 abstract "Social media has transformed the processes throughout corporations communicate their CSR activities, and therefore their overall sustainable marketing strategies. While challenges arise from losing control over communication, leveraging stakeholder engagement offers significant benefits. The research emphasizes that social media should be considered an integral and dialogic part of overall sustainable marketing strategy, providing companies with opportunities to enhance their sustainability initiatives effectively in the digital era. This chapter delves into the realm of sustainable marketing communication on corporate social media, with a focus on the dialogic approach employed by two major fast fashion brands, H&M and Primark. The research explores how these organizations manage online dialogues with their users in relation to sustainability and investigates the impact of different communication strategies on their perceived credibility among stakeholders. While challenges arise from losing control over communication, leveraging stakeholder engagement offers significant benefits." @default.
- W4386827178 created "2023-09-19" @default.
- W4386827178 creator A5025130320 @default.
- W4386827178 creator A5088646591 @default.
- W4386827178 creator A5092894448 @default.
- W4386827178 date "2023-11-24" @default.
- W4386827178 modified "2023-09-27" @default.
- W4386827178 title "Sustainable Marketing Communication via Social Media" @default.
- W4386827178 cites W1947223498 @default.
- W4386827178 cites W1994685180 @default.
- W4386827178 cites W2063525498 @default.
- W4386827178 cites W2068725164 @default.
- W4386827178 cites W2079832317 @default.
- W4386827178 cites W2105326339 @default.
- W4386827178 cites W2109759476 @default.
- W4386827178 cites W2126948984 @default.
- W4386827178 cites W2127075542 @default.
- W4386827178 cites W2137488413 @default.
- W4386827178 cites W2226337942 @default.
- W4386827178 cites W2418477363 @default.
- W4386827178 cites W2736051199 @default.
- W4386827178 cites W2783917365 @default.
- W4386827178 cites W2790948043 @default.
- W4386827178 cites W2908714538 @default.
- W4386827178 cites W2943187860 @default.
- W4386827178 cites W2974646203 @default.
- W4386827178 cites W2997317366 @default.
- W4386827178 cites W3016024765 @default.
- W4386827178 cites W3097927788 @default.
- W4386827178 cites W3107991863 @default.
- W4386827178 cites W3121463613 @default.
- W4386827178 cites W3124811833 @default.
- W4386827178 cites W3125264913 @default.
- W4386827178 cites W3179375475 @default.
- W4386827178 cites W4214642169 @default.
- W4386827178 cites W4300817448 @default.
- W4386827178 doi "https://doi.org/10.4018/979-8-3693-0019-0.ch007" @default.
- W4386827178 hasPublicationYear "2023" @default.
- W4386827178 type Work @default.
- W4386827178 citedByCount "0" @default.
- W4386827178 crossrefType "book-chapter" @default.
- W4386827178 hasAuthorship W4386827178A5025130320 @default.
- W4386827178 hasAuthorship W4386827178A5088646591 @default.
- W4386827178 hasAuthorship W4386827178A5092894448 @default.
- W4386827178 hasConcept C144024400 @default.
- W4386827178 hasConcept C144133560 @default.
- W4386827178 hasConcept C162324750 @default.
- W4386827178 hasConcept C162853370 @default.
- W4386827178 hasConcept C17744445 @default.
- W4386827178 hasConcept C187736073 @default.
- W4386827178 hasConcept C18903297 @default.
- W4386827178 hasConcept C19417346 @default.
- W4386827178 hasConcept C199539241 @default.
- W4386827178 hasConcept C201305675 @default.
- W4386827178 hasConcept C2775924081 @default.
- W4386827178 hasConcept C2778679518 @default.
- W4386827178 hasConcept C2778757428 @default.
- W4386827178 hasConcept C2780224610 @default.
- W4386827178 hasConcept C2780984029 @default.
- W4386827178 hasConcept C39549134 @default.
- W4386827178 hasConcept C518677369 @default.
- W4386827178 hasConcept C66204764 @default.
- W4386827178 hasConcept C86803240 @default.
- W4386827178 hasConceptScore W4386827178C144024400 @default.
- W4386827178 hasConceptScore W4386827178C144133560 @default.
- W4386827178 hasConceptScore W4386827178C162324750 @default.
- W4386827178 hasConceptScore W4386827178C162853370 @default.
- W4386827178 hasConceptScore W4386827178C17744445 @default.
- W4386827178 hasConceptScore W4386827178C187736073 @default.
- W4386827178 hasConceptScore W4386827178C18903297 @default.
- W4386827178 hasConceptScore W4386827178C19417346 @default.
- W4386827178 hasConceptScore W4386827178C199539241 @default.
- W4386827178 hasConceptScore W4386827178C201305675 @default.
- W4386827178 hasConceptScore W4386827178C2775924081 @default.
- W4386827178 hasConceptScore W4386827178C2778679518 @default.
- W4386827178 hasConceptScore W4386827178C2778757428 @default.
- W4386827178 hasConceptScore W4386827178C2780224610 @default.
- W4386827178 hasConceptScore W4386827178C2780984029 @default.
- W4386827178 hasConceptScore W4386827178C39549134 @default.
- W4386827178 hasConceptScore W4386827178C518677369 @default.
- W4386827178 hasConceptScore W4386827178C66204764 @default.
- W4386827178 hasConceptScore W4386827178C86803240 @default.
- W4386827178 hasLocation W43868271781 @default.
- W4386827178 hasOpenAccess W4386827178 @default.
- W4386827178 hasPrimaryLocation W43868271781 @default.
- W4386827178 hasRelatedWork W1970270430 @default.
- W4386827178 hasRelatedWork W2022465640 @default.
- W4386827178 hasRelatedWork W2291732023 @default.
- W4386827178 hasRelatedWork W2559900073 @default.
- W4386827178 hasRelatedWork W2610959372 @default.
- W4386827178 hasRelatedWork W3049569938 @default.
- W4386827178 hasRelatedWork W3122544588 @default.
- W4386827178 hasRelatedWork W4200283398 @default.
- W4386827178 hasRelatedWork W4220731712 @default.
- W4386827178 hasRelatedWork W4383750264 @default.
- W4386827178 isParatext "false" @default.
- W4386827178 isRetracted "false" @default.
- W4386827178 workType "book-chapter" @default.