Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386827384> ?p ?o ?g. }
- W4386827384 endingPage "51" @default.
- W4386827384 startingPage "17" @default.
- W4386827384 abstract "The 2030 Agenda calls for a series of actions to increase prosperity while protecting the planet. Companies can drive sustainable development by fostering cooperation between actors in the business and social ecosystem under a new approach in which reverse logistics represents a marketing mix strategy with great potential to promote sustainability. Based on a documentary methodology, and through secondary exploratory research, the aim of this chapter was to investigate the importance of reverse logistics for the development of new circular business models and the joint potential of reverse logistics and marketing in the complex web of business activity. From the literature review, the importance of reverse logistics for the development of new business models, the necessary consumer involvement for the successful implementation of these new business models, and the potential of marketing to develop strategies focused on fostering a sustainable consumer response. Therefore, reverse logistics and marketing intersect in a common space: they both are tools to achieve sustainability." @default.
- W4386827384 created "2023-09-19" @default.
- W4386827384 creator A5005791594 @default.
- W4386827384 creator A5041743729 @default.
- W4386827384 creator A5092894514 @default.
- W4386827384 date "2023-11-24" @default.
- W4386827384 modified "2023-09-27" @default.
- W4386827384 title "Reverse Logistics and Marketing as Tools for Sustainability" @default.
- W4386827384 cites W1557570256 @default.
- W4386827384 cites W1740231153 @default.
- W4386827384 cites W1964770398 @default.
- W4386827384 cites W1965226397 @default.
- W4386827384 cites W1970573054 @default.
- W4386827384 cites W1976401471 @default.
- W4386827384 cites W1983902526 @default.
- W4386827384 cites W1986459905 @default.
- W4386827384 cites W1988709502 @default.
- W4386827384 cites W1993546428 @default.
- W4386827384 cites W1995316835 @default.
- W4386827384 cites W1998512041 @default.
- W4386827384 cites W2000196950 @default.
- W4386827384 cites W2002538129 @default.
- W4386827384 cites W2004164329 @default.
- W4386827384 cites W2006787034 @default.
- W4386827384 cites W2015161281 @default.
- W4386827384 cites W2018042731 @default.
- W4386827384 cites W2020833085 @default.
- W4386827384 cites W2022557192 @default.
- W4386827384 cites W2023044149 @default.
- W4386827384 cites W2023789317 @default.
- W4386827384 cites W2031677334 @default.
- W4386827384 cites W2055789146 @default.
- W4386827384 cites W2055952128 @default.
- W4386827384 cites W2059551836 @default.
- W4386827384 cites W2062286777 @default.
- W4386827384 cites W2063610441 @default.
- W4386827384 cites W2067460845 @default.
- W4386827384 cites W2068029209 @default.
- W4386827384 cites W2068913793 @default.
- W4386827384 cites W2069433691 @default.
- W4386827384 cites W2078018651 @default.
- W4386827384 cites W2088930846 @default.
- W4386827384 cites W2089389135 @default.
- W4386827384 cites W2090009672 @default.
- W4386827384 cites W2090841340 @default.
- W4386827384 cites W2094172851 @default.
- W4386827384 cites W2099697766 @default.
- W4386827384 cites W2112482196 @default.
- W4386827384 cites W2119689802 @default.
- W4386827384 cites W2123725834 @default.
- W4386827384 cites W2125072788 @default.
- W4386827384 cites W2125901778 @default.
- W4386827384 cites W2126587389 @default.
- W4386827384 cites W2131568786 @default.
- W4386827384 cites W2142174251 @default.
- W4386827384 cites W2156590737 @default.
- W4386827384 cites W2163209281 @default.
- W4386827384 cites W2169277605 @default.
- W4386827384 cites W2169418267 @default.
- W4386827384 cites W2241997227 @default.
- W4386827384 cites W2280271332 @default.
- W4386827384 cites W2308508135 @default.
- W4386827384 cites W2341823136 @default.
- W4386827384 cites W2342540942 @default.
- W4386827384 cites W2471431444 @default.
- W4386827384 cites W2544156719 @default.
- W4386827384 cites W2592389546 @default.
- W4386827384 cites W2621691427 @default.
- W4386827384 cites W2752794661 @default.
- W4386827384 cites W2756283300 @default.
- W4386827384 cites W2761837835 @default.
- W4386827384 cites W2793814093 @default.
- W4386827384 cites W2800415112 @default.
- W4386827384 cites W2801219242 @default.
- W4386827384 cites W2890349268 @default.
- W4386827384 cites W2901742844 @default.
- W4386827384 cites W2903069031 @default.
- W4386827384 cites W2919224033 @default.
- W4386827384 cites W2973632261 @default.
- W4386827384 cites W2977145961 @default.
- W4386827384 cites W2985369597 @default.
- W4386827384 cites W2992579422 @default.
- W4386827384 cites W2997772599 @default.
- W4386827384 cites W3000067045 @default.
- W4386827384 cites W3001808814 @default.
- W4386827384 cites W3042814042 @default.
- W4386827384 cites W3084078201 @default.
- W4386827384 cites W3084515402 @default.
- W4386827384 cites W3122210300 @default.
- W4386827384 cites W3123486668 @default.
- W4386827384 cites W3123795741 @default.
- W4386827384 cites W3124280593 @default.
- W4386827384 cites W314306560 @default.
- W4386827384 cites W3186524847 @default.
- W4386827384 cites W3186840860 @default.
- W4386827384 cites W3191821254 @default.
- W4386827384 cites W3215609852 @default.
- W4386827384 cites W4200264211 @default.