Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386831075> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W4386831075 endingPage "98" @default.
- W4386831075 startingPage "94" @default.
- W4386831075 abstract "In this study, the author carries out an ambiguous assessment and analysis of advertising, based on the asser-tion that it is part of the information picture of the world, has a comprehensive nature, a clear focus not only on economic, but also on socio-cultural tasks. Based on the analysis of modern forms of advertising activities, the author argues for the idea that advertising is firmly embedded in the daily life of society both as a production activity and as a socio-cultural phenomenon. The author stresses that advertising slogans do not simply contain a list of competitive properties of the product being sold, they are oriented to the culture of its potential consum-ers. Advertising aimed at a wide targeted audience is actively included in social relations, reproduced in the media, in works of art, performs in modern society not only an informative function, but a socializing one. It is organically interwoven into contemporary art, complementing and enriching it." @default.
- W4386831075 created "2023-09-19" @default.
- W4386831075 creator A5027265313 @default.
- W4386831075 date "2023-08-23" @default.
- W4386831075 modified "2023-09-27" @default.
- W4386831075 title "Influence of Modern Advertising on Formation Information Picture of the World" @default.
- W4386831075 doi "https://doi.org/10.24158/fik.2023.8.13" @default.
- W4386831075 hasPublicationYear "2023" @default.
- W4386831075 type Work @default.
- W4386831075 citedByCount "0" @default.
- W4386831075 crossrefType "journal-article" @default.
- W4386831075 hasAuthorship W4386831075A5027265313 @default.
- W4386831075 hasConcept C110875604 @default.
- W4386831075 hasConcept C111472728 @default.
- W4386831075 hasConcept C112698675 @default.
- W4386831075 hasConcept C120665830 @default.
- W4386831075 hasConcept C121332964 @default.
- W4386831075 hasConcept C136764020 @default.
- W4386831075 hasConcept C138885662 @default.
- W4386831075 hasConcept C139719470 @default.
- W4386831075 hasConcept C14036430 @default.
- W4386831075 hasConcept C144024400 @default.
- W4386831075 hasConcept C144133560 @default.
- W4386831075 hasConcept C148592440 @default.
- W4386831075 hasConcept C162324750 @default.
- W4386831075 hasConcept C192209626 @default.
- W4386831075 hasConcept C2524010 @default.
- W4386831075 hasConcept C2778348673 @default.
- W4386831075 hasConcept C33923547 @default.
- W4386831075 hasConcept C36289849 @default.
- W4386831075 hasConcept C41008148 @default.
- W4386831075 hasConcept C50335755 @default.
- W4386831075 hasConcept C512338625 @default.
- W4386831075 hasConcept C56408696 @default.
- W4386831075 hasConcept C78458016 @default.
- W4386831075 hasConcept C86803240 @default.
- W4386831075 hasConcept C90673727 @default.
- W4386831075 hasConceptScore W4386831075C110875604 @default.
- W4386831075 hasConceptScore W4386831075C111472728 @default.
- W4386831075 hasConceptScore W4386831075C112698675 @default.
- W4386831075 hasConceptScore W4386831075C120665830 @default.
- W4386831075 hasConceptScore W4386831075C121332964 @default.
- W4386831075 hasConceptScore W4386831075C136764020 @default.
- W4386831075 hasConceptScore W4386831075C138885662 @default.
- W4386831075 hasConceptScore W4386831075C139719470 @default.
- W4386831075 hasConceptScore W4386831075C14036430 @default.
- W4386831075 hasConceptScore W4386831075C144024400 @default.
- W4386831075 hasConceptScore W4386831075C144133560 @default.
- W4386831075 hasConceptScore W4386831075C148592440 @default.
- W4386831075 hasConceptScore W4386831075C162324750 @default.
- W4386831075 hasConceptScore W4386831075C192209626 @default.
- W4386831075 hasConceptScore W4386831075C2524010 @default.
- W4386831075 hasConceptScore W4386831075C2778348673 @default.
- W4386831075 hasConceptScore W4386831075C33923547 @default.
- W4386831075 hasConceptScore W4386831075C36289849 @default.
- W4386831075 hasConceptScore W4386831075C41008148 @default.
- W4386831075 hasConceptScore W4386831075C50335755 @default.
- W4386831075 hasConceptScore W4386831075C512338625 @default.
- W4386831075 hasConceptScore W4386831075C56408696 @default.
- W4386831075 hasConceptScore W4386831075C78458016 @default.
- W4386831075 hasConceptScore W4386831075C86803240 @default.
- W4386831075 hasConceptScore W4386831075C90673727 @default.
- W4386831075 hasIssue "8" @default.
- W4386831075 hasLocation W43868310751 @default.
- W4386831075 hasOpenAccess W4386831075 @default.
- W4386831075 hasPrimaryLocation W43868310751 @default.
- W4386831075 hasRelatedWork W2004761654 @default.
- W4386831075 hasRelatedWork W2046011435 @default.
- W4386831075 hasRelatedWork W2346030802 @default.
- W4386831075 hasRelatedWork W2388269712 @default.
- W4386831075 hasRelatedWork W2808612796 @default.
- W4386831075 hasRelatedWork W3015649498 @default.
- W4386831075 hasRelatedWork W3099722396 @default.
- W4386831075 hasRelatedWork W324811437 @default.
- W4386831075 hasRelatedWork W4312586473 @default.
- W4386831075 hasRelatedWork W4313457447 @default.
- W4386831075 isParatext "false" @default.
- W4386831075 isRetracted "false" @default.
- W4386831075 workType "article" @default.