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- W4386869076 abstract "With the rapid development of economy, the Internet has entered People's Daily life and changed people's way of life. The marketing environment of enterprises has changed, enterprises face the fierce competition in the market, and the traditional marketing management is no longer enough to face the problems that enterprises will face. Based on this situation, this paper provides experience and flexible adjustment of marketing strategies for enterprise marketing management, so as to better adapt to this marketing environment. This paper summarizes the network economy, analyzes the influence of the network economy era on the enterprise marketing reform, and finally puts forward the strategy of the enterprise marketing reform." @default.
- W4386869076 created "2023-09-20" @default.
- W4386869076 date "2023-01-01" @default.
- W4386869076 modified "2023-10-06" @default.
- W4386869076 title "Enterprise Marketing Management Change in the Era of Network Economy" @default.
- W4386869076 doi "https://doi.org/10.23977/acccm.2023.051013" @default.
- W4386869076 hasPublicationYear "2023" @default.
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