Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386928855> ?p ?o ?g. }
- W4386928855 abstract "Purpose Managers use several touchpoints to provide a positive experience for customers in an experience economy. Past studies ignored how the touchpoints complement one another in creating synergy, even though this issue has tremendous managerial implications. This research paper aims to examine the role of a set of value-driven touchpoints' in providing and managing the customer experience. Design/methodology/approach Four hypotheses were formulated concerning the relationship between various value-driven touchpoints and the consumer experience. Data were collected from 360 respondents, and an econometric model was fitted to the data. Findings The results showed that touchpoints representing economical, functional, informational and convenient values impact the customer experience and complement one another. Practical implications The findings of this study should assist managers in framing a customer-facing strategy for providing a positive experience to customers. Originality/value Using primary data and an econometric model, this research extends the theory on the relationship between value-driven touchpoints and customer experience, hence, adding value to the existing corpus of marketing literature." @default.
- W4386928855 created "2023-09-22" @default.
- W4386928855 creator A5046591406 @default.
- W4386928855 creator A5071683208 @default.
- W4386928855 creator A5078902298 @default.
- W4386928855 date "2023-09-22" @default.
- W4386928855 modified "2023-10-16" @default.
- W4386928855 title "A value-driven touchpoints strategy for managing the customer experience process" @default.
- W4386928855 cites W1654255044 @default.
- W4386928855 cites W1979101439 @default.
- W4386928855 cites W2117170968 @default.
- W4386928855 cites W2159852136 @default.
- W4386928855 cites W2184943477 @default.
- W4386928855 cites W2193505638 @default.
- W4386928855 cites W2416572746 @default.
- W4386928855 cites W2422895071 @default.
- W4386928855 cites W2547552063 @default.
- W4386928855 cites W2579681204 @default.
- W4386928855 cites W2596040380 @default.
- W4386928855 cites W2603372140 @default.
- W4386928855 cites W2604594381 @default.
- W4386928855 cites W2617320503 @default.
- W4386928855 cites W2619420087 @default.
- W4386928855 cites W2741182492 @default.
- W4386928855 cites W2756257054 @default.
- W4386928855 cites W2757363806 @default.
- W4386928855 cites W2784087631 @default.
- W4386928855 cites W2795323780 @default.
- W4386928855 cites W2884873747 @default.
- W4386928855 cites W2891238503 @default.
- W4386928855 cites W2909440307 @default.
- W4386928855 cites W2915355922 @default.
- W4386928855 cites W2948048778 @default.
- W4386928855 cites W2964545109 @default.
- W4386928855 cites W2965419895 @default.
- W4386928855 cites W2973926746 @default.
- W4386928855 cites W2980857758 @default.
- W4386928855 cites W2991965841 @default.
- W4386928855 cites W2997467401 @default.
- W4386928855 cites W2999534076 @default.
- W4386928855 cites W3003904527 @default.
- W4386928855 cites W3010222260 @default.
- W4386928855 cites W3010665282 @default.
- W4386928855 cites W3018910327 @default.
- W4386928855 cites W3034471186 @default.
- W4386928855 cites W3037717409 @default.
- W4386928855 cites W3080475966 @default.
- W4386928855 cites W3086813946 @default.
- W4386928855 cites W3104991938 @default.
- W4386928855 cites W3114067630 @default.
- W4386928855 cites W3122492469 @default.
- W4386928855 cites W3130712680 @default.
- W4386928855 cites W3155837154 @default.
- W4386928855 cites W3156017215 @default.
- W4386928855 cites W3179860039 @default.
- W4386928855 cites W3195084624 @default.
- W4386928855 cites W3202807106 @default.
- W4386928855 cites W4220679371 @default.
- W4386928855 cites W4302286823 @default.
- W4386928855 doi "https://doi.org/10.1108/bpmj-02-2023-0093" @default.
- W4386928855 hasPublicationYear "2023" @default.
- W4386928855 type Work @default.
- W4386928855 citedByCount "0" @default.
- W4386928855 crossrefType "journal-article" @default.
- W4386928855 hasAuthorship W4386928855A5046591406 @default.
- W4386928855 hasAuthorship W4386928855A5071683208 @default.
- W4386928855 hasAuthorship W4386928855A5078902298 @default.
- W4386928855 hasConcept C104317684 @default.
- W4386928855 hasConcept C111919701 @default.
- W4386928855 hasConcept C112313634 @default.
- W4386928855 hasConcept C119857082 @default.
- W4386928855 hasConcept C127716648 @default.
- W4386928855 hasConcept C144024400 @default.
- W4386928855 hasConcept C144133560 @default.
- W4386928855 hasConcept C162324750 @default.
- W4386928855 hasConcept C162853370 @default.
- W4386928855 hasConcept C175444787 @default.
- W4386928855 hasConcept C181622380 @default.
- W4386928855 hasConcept C185592680 @default.
- W4386928855 hasConcept C188082640 @default.
- W4386928855 hasConcept C190248442 @default.
- W4386928855 hasConcept C2776291640 @default.
- W4386928855 hasConcept C2776950860 @default.
- W4386928855 hasConcept C2985066332 @default.
- W4386928855 hasConcept C2985250679 @default.
- W4386928855 hasConcept C36289849 @default.
- W4386928855 hasConcept C41008148 @default.
- W4386928855 hasConcept C55493867 @default.
- W4386928855 hasConcept C98045186 @default.
- W4386928855 hasConceptScore W4386928855C104317684 @default.
- W4386928855 hasConceptScore W4386928855C111919701 @default.
- W4386928855 hasConceptScore W4386928855C112313634 @default.
- W4386928855 hasConceptScore W4386928855C119857082 @default.
- W4386928855 hasConceptScore W4386928855C127716648 @default.
- W4386928855 hasConceptScore W4386928855C144024400 @default.
- W4386928855 hasConceptScore W4386928855C144133560 @default.
- W4386928855 hasConceptScore W4386928855C162324750 @default.
- W4386928855 hasConceptScore W4386928855C162853370 @default.
- W4386928855 hasConceptScore W4386928855C175444787 @default.
- W4386928855 hasConceptScore W4386928855C181622380 @default.