FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4386987753> ?p ?o ?g. }

• W4386987753 endingPage "157" @default.
• W4386987753 startingPage "136" @default.
• W4386987753 abstract "The article is devoted to highlighting the results of an empirical study of the features of the connection between the perception of advertising of entertainment-oriented applications and the motives of user's consumer behavior (using the example of the youth target audience). An analysis of the structure of consumer behavior motives for entertainmentoriented mobile applications was carried out. The authors established that the structure of motives of consumer behavior, which are actualized in users in the process of perceiving advertisements of entertainment-oriented applications (“Artstory”, “Preview”, “Lift”, “Unfold”, “Picsart”), consists of two factors. The relationship between the factors of perception of advertising images of mobile applications and the factors in the structure of motives of consumer behavior of users was established (for the application “Artstory” between the factor “Actualization of consumer activity” and the factors “ Actualization of creativity and positive mood” and “Exclusivity” in the structure of consumer motives; for the “Preview” application between the factor “Interest and attractiveness” in the structure of perception of the advertising image and the factor “Actualization of creativity and self-expression” in the structure of consumer motives; for the “Lift” application between the factor “Interest” in the structure of perception of the advertising image and the factors “Drive and creativity” and “Confidence in the exclusivity of the choice” in the structure of consumer motives; for the application “Unfold” between the factor “Interest” in the structure of perception of the advertising image and the factors “Confidence in the exclusivity of the choice and positive mood” and “Actualization of creative self-expression” in the structure of consumer motives; for the “Picsart” application by the factor “Attractiveness and interest” in the structure of perception of advertising image and by the factor “Satisfaction from creativity and novelty” in the structure of consumer motives). Prospects for further research have been identified, which consist in studying the relationship between the perception of educational mobile application advertising and the motives of users' consumer behavior." @default.
• W4386987753 created "2023-09-24" @default.
• W4386987753 creator A5027540607 @default.
• W4386987753 creator A5071612321 @default.
• W4386987753 date "2022-01-01" @default.
• W4386987753 modified "2023-10-18" @default.
• W4386987753 title "RELATIONSHIP BETWEEN PERCEPTION OF MOBILE APP ADVERTISEMENT AND MOTIVES OF YOUTH'S CONSUMER BEHAVIOR" @default.
• W4386987753 cites W1995062011 @default.
• W4386987753 cites W2010822768 @default.
• W4386987753 cites W2072670966 @default.
• W4386987753 cites W2143487578 @default.
• W4386987753 cites W2151203287 @default.
• W4386987753 cites W2152449228 @default.
• W4386987753 cites W2250135422 @default.
• W4386987753 cites W2441276811 @default.
• W4386987753 cites W2746074011 @default.
• W4386987753 cites W3096405885 @default.
• W4386987753 cites W4242775584 @default.
• W4386987753 cites W4244913892 @default.
• W4386987753 cites W4295093979 @default.
• W4386987753 cites W4360978191 @default.
• W4386987753 doi "https://doi.org/10.17721/upj.2022.2(18).8" @default.
• W4386987753 hasPublicationYear "2022" @default.
• W4386987753 type Work @default.
• W4386987753 citedByCount "0" @default.
• W4386987753 crossrefType "journal-article" @default.
• W4386987753 hasAuthorship W4386987753A5027540607 @default.
• W4386987753 hasAuthorship W4386987753A5071612321 @default.
• W4386987753 hasConcept C11012388 @default.
• W4386987753 hasConcept C11171543 @default.
• W4386987753 hasConcept C112698675 @default.
• W4386987753 hasConcept C144133560 @default.
• W4386987753 hasConcept C15744967 @default.
• W4386987753 hasConcept C169760540 @default.
• W4386987753 hasConcept C17744445 @default.
• W4386987753 hasConcept C199539241 @default.
• W4386987753 hasConcept C23213687 @default.
• W4386987753 hasConcept C26760741 @default.
• W4386987753 hasConcept C2780733359 @default.
• W4386987753 hasConcept C31173074 @default.
• W4386987753 hasConcept C512170562 @default.
• W4386987753 hasConcept C77805123 @default.
• W4386987753 hasConceptScore W4386987753C11012388 @default.
• W4386987753 hasConceptScore W4386987753C11171543 @default.
• W4386987753 hasConceptScore W4386987753C112698675 @default.
• W4386987753 hasConceptScore W4386987753C144133560 @default.
• W4386987753 hasConceptScore W4386987753C15744967 @default.
• W4386987753 hasConceptScore W4386987753C169760540 @default.
• W4386987753 hasConceptScore W4386987753C17744445 @default.
• W4386987753 hasConceptScore W4386987753C199539241 @default.
• W4386987753 hasConceptScore W4386987753C23213687 @default.
• W4386987753 hasConceptScore W4386987753C26760741 @default.
• W4386987753 hasConceptScore W4386987753C2780733359 @default.
• W4386987753 hasConceptScore W4386987753C31173074 @default.
• W4386987753 hasConceptScore W4386987753C512170562 @default.
• W4386987753 hasConceptScore W4386987753C77805123 @default.
• W4386987753 hasIssue "2 (18)" @default.
• W4386987753 hasLocation W43869877531 @default.
• W4386987753 hasOpenAccess W4386987753 @default.
• W4386987753 hasPrimaryLocation W43869877531 @default.
• W4386987753 hasRelatedWork W2037405057 @default.
• W4386987753 hasRelatedWork W2079936936 @default.
• W4386987753 hasRelatedWork W2088540498 @default.
• W4386987753 hasRelatedWork W2171208279 @default.
• W4386987753 hasRelatedWork W2272295102 @default.
• W4386987753 hasRelatedWork W2748952813 @default.
• W4386987753 hasRelatedWork W2899084033 @default.
• W4386987753 hasRelatedWork W4248569215 @default.
• W4386987753 hasRelatedWork W4292552444 @default.
• W4386987753 hasRelatedWork W4313381877 @default.
• W4386987753 isParatext "false" @default.
• W4386987753 isRetracted "false" @default.
• W4386987753 workType "article" @default.