Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387020126> ?p ?o ?g. }
- W4387020126 abstract "Abstract Internet presence is essential for tourism companies. Health resorts are a tourism resource of prime importance for the image of a wellness tourism destination. This paper analyses the content of the official websites of Spanish spas, as well as their level of maturity in the development of e-commerce. For this purpose, a model for the analysis of websites based on the content analysis technique is proposed, as well as on the extended model of internet commerce adoption (eMICA) methodology. The model was applied to 106 spas with online presence. The results indicate that although spas seem to be prepared to carry out online transactions, a significant share have basic Internet presence, with a mainly informative function." @default.
- W4387020126 created "2023-09-26" @default.
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- W4387020126 creator A5075309463 @default.
- W4387020126 creator A5092936162 @default.
- W4387020126 date "2023-09-25" @default.
- W4387020126 modified "2023-09-26" @default.
- W4387020126 title "The challenge of digital marketing in health tourism: the case of Spanish health resorts" @default.
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- W4387020126 doi "https://doi.org/10.1007/s11135-023-01744-2" @default.
- W4387020126 hasPublicationYear "2023" @default.
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