Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387046422> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W4387046422 endingPage "114" @default.
- W4387046422 startingPage "103" @default.
- W4387046422 abstract "The purpose of this study was to determine the influence of brand image and service quality on customer loyalty through customer trust and customer satisfaction. This study used purposive sampling method with sample of 205 respondents. The analysis test used the statistical model Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicated that brand image had no direct influence on customer loyalty and service quality had direct influence on customer loyalty. Meanwhile, brand image and service quality had no indirect influence on customer loyalty through customer trust. This was because customer trust could not become mediating variable. But brand image had indirect influence on customer loyalty through customer satisfaction. That was because customer satisfaction could become perfect mediating variable. Meanwhile, service quality had no indirect influence on customer loyalty through customer satisfaction. This was because the direct influence value of service quality on customer loyalty was greater than the indirect influence. The implication was that customer loyalty could occur because of customer satisfaction, and customer satisfaction could occur because the institution had good brand image." @default.
- W4387046422 created "2023-09-27" @default.
- W4387046422 creator A5028993783 @default.
- W4387046422 creator A5035765725 @default.
- W4387046422 date "2022-12-14" @default.
- W4387046422 modified "2023-09-27" @default.
- W4387046422 title "How the Customer Trust and Customer Satisfaction Mediate Brand Image and Service Quality on Customer Loyalty in Islamic Microfinance Institutions" @default.
- W4387046422 doi "https://doi.org/10.21111/tijarah.v7i2.6881" @default.
- W4387046422 hasPublicationYear "2022" @default.
- W4387046422 type Work @default.
- W4387046422 citedByCount "0" @default.
- W4387046422 crossrefType "journal-article" @default.
- W4387046422 hasAuthorship W4387046422A5028993783 @default.
- W4387046422 hasAuthorship W4387046422A5035765725 @default.
- W4387046422 hasBestOaLocation W43870464221 @default.
- W4387046422 hasConcept C101276457 @default.
- W4387046422 hasConcept C112698675 @default.
- W4387046422 hasConcept C140781008 @default.
- W4387046422 hasConcept C144133560 @default.
- W4387046422 hasConcept C146897074 @default.
- W4387046422 hasConcept C162853370 @default.
- W4387046422 hasConcept C191511416 @default.
- W4387046422 hasConcept C2780378061 @default.
- W4387046422 hasConcept C31367271 @default.
- W4387046422 hasConcept C53100981 @default.
- W4387046422 hasConcept C57660159 @default.
- W4387046422 hasConcept C63207073 @default.
- W4387046422 hasConcept C77197577 @default.
- W4387046422 hasConceptScore W4387046422C101276457 @default.
- W4387046422 hasConceptScore W4387046422C112698675 @default.
- W4387046422 hasConceptScore W4387046422C140781008 @default.
- W4387046422 hasConceptScore W4387046422C144133560 @default.
- W4387046422 hasConceptScore W4387046422C146897074 @default.
- W4387046422 hasConceptScore W4387046422C162853370 @default.
- W4387046422 hasConceptScore W4387046422C191511416 @default.
- W4387046422 hasConceptScore W4387046422C2780378061 @default.
- W4387046422 hasConceptScore W4387046422C31367271 @default.
- W4387046422 hasConceptScore W4387046422C53100981 @default.
- W4387046422 hasConceptScore W4387046422C57660159 @default.
- W4387046422 hasConceptScore W4387046422C63207073 @default.
- W4387046422 hasConceptScore W4387046422C77197577 @default.
- W4387046422 hasIssue "2" @default.
- W4387046422 hasLocation W43870464221 @default.
- W4387046422 hasOpenAccess W4387046422 @default.
- W4387046422 hasPrimaryLocation W43870464221 @default.
- W4387046422 hasRelatedWork W2026237340 @default.
- W4387046422 hasRelatedWork W2155878249 @default.
- W4387046422 hasRelatedWork W2171548290 @default.
- W4387046422 hasRelatedWork W2331323467 @default.
- W4387046422 hasRelatedWork W2557421026 @default.
- W4387046422 hasRelatedWork W2902278831 @default.
- W4387046422 hasRelatedWork W2981383290 @default.
- W4387046422 hasRelatedWork W3046745710 @default.
- W4387046422 hasRelatedWork W3123958720 @default.
- W4387046422 hasRelatedWork W4225264877 @default.
- W4387046422 hasVolume "7" @default.
- W4387046422 isParatext "false" @default.
- W4387046422 isRetracted "false" @default.
- W4387046422 workType "article" @default.