Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387110536> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W4387110536 endingPage "667" @default.
- W4387110536 startingPage "651" @default.
- W4387110536 abstract "Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (including social and spatial) conditions affect the results of place branding activity. We assumed that regional conditions have a certain impact on place branding activities, yielding better or worse place brands survival, which we treated as the fact of observable place brand attributes continuing to exist. To test this hypothesis, a survival analysis on brands of 15 Russian regions was performed for the period from 2010 to 2021. Using the Kaplan-Meier method, we examined the impact of seven variables on place brands survival. The obtained findings confirm the positive impact on brands survival of such variables as gross regional product (GRP) per capita, regional investment, and migration attractiveness. The following variables have a negative impact: unemployment rate, the adjacency to regions already having place brands. Additionally, place brands of regions with administrative centres in smaller cities have a better survival rate than the ones with bigger cities. Finally, the impact of change of the federal subject’s head on survival was not confirmed. Thus, the present article contributes to place branding studies by unveiling the influence of regional conditions on place branding outputs and extends the methods of place branding research by using the survival analysis." @default.
- W4387110536 created "2023-09-28" @default.
- W4387110536 creator A5054787384 @default.
- W4387110536 creator A5077111458 @default.
- W4387110536 date "2023-01-01" @default.
- W4387110536 modified "2023-09-28" @default.
- W4387110536 title "The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach" @default.
- W4387110536 doi "https://doi.org/10.17059/ekon.reg.2023-3-4" @default.
- W4387110536 hasPublicationYear "2023" @default.
- W4387110536 type Work @default.
- W4387110536 citedByCount "0" @default.
- W4387110536 crossrefType "journal-article" @default.
- W4387110536 hasAuthorship W4387110536A5054787384 @default.
- W4387110536 hasAuthorship W4387110536A5077111458 @default.
- W4387110536 hasBestOaLocation W43871105361 @default.
- W4387110536 hasConcept C11171543 @default.
- W4387110536 hasConcept C127598652 @default.
- W4387110536 hasConcept C136264566 @default.
- W4387110536 hasConcept C144024400 @default.
- W4387110536 hasConcept C149923435 @default.
- W4387110536 hasConcept C15744967 @default.
- W4387110536 hasConcept C162324750 @default.
- W4387110536 hasConcept C17744445 @default.
- W4387110536 hasConcept C18918823 @default.
- W4387110536 hasConcept C199539241 @default.
- W4387110536 hasConcept C205649164 @default.
- W4387110536 hasConcept C2524010 @default.
- W4387110536 hasConcept C26271046 @default.
- W4387110536 hasConcept C27548731 @default.
- W4387110536 hasConcept C2776035688 @default.
- W4387110536 hasConcept C2776257305 @default.
- W4387110536 hasConcept C2776341274 @default.
- W4387110536 hasConcept C2778126366 @default.
- W4387110536 hasConcept C2908647359 @default.
- W4387110536 hasConcept C31173074 @default.
- W4387110536 hasConcept C33923547 @default.
- W4387110536 hasConcept C46312422 @default.
- W4387110536 hasConcept C50522688 @default.
- W4387110536 hasConcept C90673727 @default.
- W4387110536 hasConcept C94625758 @default.
- W4387110536 hasConceptScore W4387110536C11171543 @default.
- W4387110536 hasConceptScore W4387110536C127598652 @default.
- W4387110536 hasConceptScore W4387110536C136264566 @default.
- W4387110536 hasConceptScore W4387110536C144024400 @default.
- W4387110536 hasConceptScore W4387110536C149923435 @default.
- W4387110536 hasConceptScore W4387110536C15744967 @default.
- W4387110536 hasConceptScore W4387110536C162324750 @default.
- W4387110536 hasConceptScore W4387110536C17744445 @default.
- W4387110536 hasConceptScore W4387110536C18918823 @default.
- W4387110536 hasConceptScore W4387110536C199539241 @default.
- W4387110536 hasConceptScore W4387110536C205649164 @default.
- W4387110536 hasConceptScore W4387110536C2524010 @default.
- W4387110536 hasConceptScore W4387110536C26271046 @default.
- W4387110536 hasConceptScore W4387110536C27548731 @default.
- W4387110536 hasConceptScore W4387110536C2776035688 @default.
- W4387110536 hasConceptScore W4387110536C2776257305 @default.
- W4387110536 hasConceptScore W4387110536C2776341274 @default.
- W4387110536 hasConceptScore W4387110536C2778126366 @default.
- W4387110536 hasConceptScore W4387110536C2908647359 @default.
- W4387110536 hasConceptScore W4387110536C31173074 @default.
- W4387110536 hasConceptScore W4387110536C33923547 @default.
- W4387110536 hasConceptScore W4387110536C46312422 @default.
- W4387110536 hasConceptScore W4387110536C50522688 @default.
- W4387110536 hasConceptScore W4387110536C90673727 @default.
- W4387110536 hasConceptScore W4387110536C94625758 @default.
- W4387110536 hasIssue "3" @default.
- W4387110536 hasLocation W43871105361 @default.
- W4387110536 hasOpenAccess W4387110536 @default.
- W4387110536 hasPrimaryLocation W43871105361 @default.
- W4387110536 hasRelatedWork W110393439 @default.
- W4387110536 hasRelatedWork W2034909556 @default.
- W4387110536 hasRelatedWork W2341895666 @default.
- W4387110536 hasRelatedWork W2571332866 @default.
- W4387110536 hasRelatedWork W2769734403 @default.
- W4387110536 hasRelatedWork W2941852962 @default.
- W4387110536 hasRelatedWork W3108873846 @default.
- W4387110536 hasRelatedWork W3130555172 @default.
- W4387110536 hasRelatedWork W3131996986 @default.
- W4387110536 hasRelatedWork W3135834305 @default.
- W4387110536 hasVolume "19" @default.
- W4387110536 isParatext "false" @default.
- W4387110536 isRetracted "false" @default.
- W4387110536 workType "article" @default.