Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387116391> ?p ?o ?g. }
- W4387116391 endingPage "100337" @default.
- W4387116391 startingPage "100337" @default.
- W4387116391 abstract "While researchers' interest in online impulsive buying is increasing, there is currently a paucity of research that examines at consumers impulse purchase urges while communicating with sellers utilizing instantaneous messaging services. Categorizing cognition into normative evaluation, this study examines normative evaluation influences on consumers’ affective (positive affect) and behavior (urge to buy impulsively while purchasing interaction with sellers utilizing instantaneous messaging services), thereby affirming the applicability of Cognition Emotion Theory in impulse purchase context. This study analyses the 245 collected data in SmartPLS 4 using structural equation modelling. This study found that normative evaluation positively influences positive affect. Normative evaluation and positive affect contribute in explaining the variance explained in the urge to buy impulsively. The current study found that consumers' internal emotional states (positive affect) had a significant mediation effect on the relationship between normative evaluation and urge to buy impulsively. The findings may help businesses in discovering the causes of impulsive purchases by consumers, with an emphasis on psychological factors such as positive purchasing interactions with sellers via instant messaging." @default.
- W4387116391 created "2023-09-29" @default.
- W4387116391 creator A5000854361 @default.
- W4387116391 creator A5065631988 @default.
- W4387116391 creator A5077294697 @default.
- W4387116391 date "2023-12-01" @default.
- W4387116391 modified "2023-10-18" @default.
- W4387116391 title "Rationality and impulse buying: Is your emotion a part of the equation?" @default.
- W4387116391 cites W1204404493 @default.
- W4387116391 cites W1551359504 @default.
- W4387116391 cites W1959657221 @default.
- W4387116391 cites W1974947928 @default.
- W4387116391 cites W1975086943 @default.
- W4387116391 cites W1981018178 @default.
- W4387116391 cites W1985103963 @default.
- W4387116391 cites W1993894018 @default.
- W4387116391 cites W1995361460 @default.
- W4387116391 cites W1995948817 @default.
- W4387116391 cites W1999717168 @default.
- W4387116391 cites W2000209596 @default.
- W4387116391 cites W2004702233 @default.
- W4387116391 cites W2009238057 @default.
- W4387116391 cites W2019199906 @default.
- W4387116391 cites W2030761102 @default.
- W4387116391 cites W2038702827 @default.
- W4387116391 cites W2043498068 @default.
- W4387116391 cites W2046198720 @default.
- W4387116391 cites W2050237944 @default.
- W4387116391 cites W2060866960 @default.
- W4387116391 cites W2072500831 @default.
- W4387116391 cites W2073854617 @default.
- W4387116391 cites W2077477140 @default.
- W4387116391 cites W2078590453 @default.
- W4387116391 cites W2102497998 @default.
- W4387116391 cites W2104365695 @default.
- W4387116391 cites W2110094096 @default.
- W4387116391 cites W2130038810 @default.
- W4387116391 cites W2146923305 @default.
- W4387116391 cites W2153950939 @default.
- W4387116391 cites W2162333299 @default.
- W4387116391 cites W2169256794 @default.
- W4387116391 cites W2275663978 @default.
- W4387116391 cites W2314010981 @default.
- W4387116391 cites W2399973241 @default.
- W4387116391 cites W2468566723 @default.
- W4387116391 cites W2511263165 @default.
- W4387116391 cites W2511511163 @default.
- W4387116391 cites W2529381748 @default.
- W4387116391 cites W2558187273 @default.
- W4387116391 cites W2588157951 @default.
- W4387116391 cites W2588768581 @default.
- W4387116391 cites W2595629513 @default.
- W4387116391 cites W2603757616 @default.
- W4387116391 cites W2622756801 @default.
- W4387116391 cites W2757874815 @default.
- W4387116391 cites W2760587567 @default.
- W4387116391 cites W2794176697 @default.
- W4387116391 cites W2886794337 @default.
- W4387116391 cites W2895946918 @default.
- W4387116391 cites W2899835824 @default.
- W4387116391 cites W2915477003 @default.
- W4387116391 cites W2930030360 @default.
- W4387116391 cites W2952140406 @default.
- W4387116391 cites W2962089696 @default.
- W4387116391 cites W2991402952 @default.
- W4387116391 cites W2999162504 @default.
- W4387116391 cites W3008619180 @default.
- W4387116391 cites W3023326034 @default.
- W4387116391 cites W3041912587 @default.
- W4387116391 cites W3100976498 @default.
- W4387116391 cites W3105943617 @default.
- W4387116391 cites W3122877168 @default.
- W4387116391 cites W3125621338 @default.
- W4387116391 cites W3172183988 @default.
- W4387116391 cites W3205329156 @default.
- W4387116391 cites W3213819355 @default.
- W4387116391 cites W4205854461 @default.
- W4387116391 cites W4210908005 @default.
- W4387116391 cites W4221091358 @default.
- W4387116391 cites W4224257787 @default.
- W4387116391 cites W4225150616 @default.
- W4387116391 cites W4225643164 @default.
- W4387116391 cites W4235702267 @default.
- W4387116391 cites W4281639702 @default.
- W4387116391 cites W4281737912 @default.
- W4387116391 cites W4283215747 @default.
- W4387116391 cites W4292423682 @default.
- W4387116391 cites W4307285208 @default.
- W4387116391 cites W4319046385 @default.
- W4387116391 cites W4319738866 @default.
- W4387116391 cites W4365519990 @default.
- W4387116391 cites W4385400641 @default.
- W4387116391 doi "https://doi.org/10.1016/j.chbr.2023.100337" @default.
- W4387116391 hasPublicationYear "2023" @default.
- W4387116391 type Work @default.
- W4387116391 citedByCount "0" @default.
- W4387116391 crossrefType "journal-article" @default.
- W4387116391 hasAuthorship W4387116391A5000854361 @default.