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- W4387216223 abstract "This article reports the results of research on the Influence of Convenience to The Customer Factors and 
 Customer Perceived Value and Benefit Factors on Impulse Buying in Online Retail: Berrybenka. The conceptual 
 and theoretical basis used is about the internal factors in consumers that affect impulsive buying behavior. The 
 research method is quantitative, survey, with primary data originating from questionnaires distributed to 100 
 people using convenience sampling, while secondary data comes from various books and relevant research results. 
 The results showed that the internal factors that influence consumers’ impulsive buying behavior are search 
 convenience, transaction convenience, and hedonic. However, the factors of access convenience, evaluation 
 convenience, post-purchase and utilitarian, did not show any effect on impulsive buying behavior." @default.
- W4387216223 created "2023-10-01" @default.
- W4387216223 creator A5092618572 @default.
- W4387216223 date "2023-09-29" @default.
- W4387216223 modified "2023-10-01" @default.
- W4387216223 title "Pengaruh Convenience to The Customer dan Customer Perceived Value and Benefit Terhadap Impulse Buying" @default.
- W4387216223 doi "https://doi.org/10.36451/jisip.v19i1.68" @default.
- W4387216223 hasPublicationYear "2023" @default.
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