Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387246871> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W4387246871 endingPage "1058" @default.
- W4387246871 startingPage "1055" @default.
- W4387246871 abstract "The Social Era 5.0 presents significant changes in the marketing strategies used by companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) is becoming increasingly important in influencing consumer behavior and achieving company marketing objectives. Companies should focus on using digital platforms, social media and other new technologies to reach their target audience. The role of KOL is also very important in the Social Era 5.0 marketing strategy. KOL has great influence on digital platforms and can influence consumer preferences. Through their endorsements, product reviews and recommendations, KOL can help companies expand market reach and build consumer trust. Companies need to forge strong partnerships with KOLs relevant to their industry to achieve optimal marketing results. The Social 5.0 era requires companies to adopt marketing strategies that suit current technological characteristics and trends. By leveraging the latest digital and technology platforms, and forging strong partnerships with KOL, companies can achieve marketing success in this Social 5.0 Era. The data collection methods used in this research include identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used both accredited local, national and international journals. The articles referred to in this study totaled 21 journal articles published from 2018-2022. Researchers collected the 20 articles from several journal search websites such as; google scholar, Crossref, and IEEE with the keywords Key Opinion Leader, Digital Marketing Strategy, and Social Era 5.0." @default.
- W4387246871 created "2023-10-03" @default.
- W4387246871 creator A5054372654 @default.
- W4387246871 creator A5058599323 @default.
- W4387246871 date "2023-09-19" @default.
- W4387246871 modified "2023-10-03" @default.
- W4387246871 title "Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0" @default.
- W4387246871 doi "https://doi.org/10.37034/infeb.v5i4.576" @default.
- W4387246871 hasPublicationYear "2023" @default.
- W4387246871 type Work @default.
- W4387246871 citedByCount "0" @default.
- W4387246871 crossrefType "journal-article" @default.
- W4387246871 hasAuthorship W4387246871A5054372654 @default.
- W4387246871 hasAuthorship W4387246871A5058599323 @default.
- W4387246871 hasBestOaLocation W43872468711 @default.
- W4387246871 hasConcept C110875604 @default.
- W4387246871 hasConcept C136764020 @default.
- W4387246871 hasConcept C144133560 @default.
- W4387246871 hasConcept C15306905 @default.
- W4387246871 hasConcept C162853370 @default.
- W4387246871 hasConcept C17744445 @default.
- W4387246871 hasConcept C192975520 @default.
- W4387246871 hasConcept C199539241 @default.
- W4387246871 hasConcept C2524010 @default.
- W4387246871 hasConcept C2780762989 @default.
- W4387246871 hasConcept C2985889538 @default.
- W4387246871 hasConcept C2991716581 @default.
- W4387246871 hasConcept C33923547 @default.
- W4387246871 hasConcept C41008148 @default.
- W4387246871 hasConcept C518677369 @default.
- W4387246871 hasConcept C54649085 @default.
- W4387246871 hasConcept C90673727 @default.
- W4387246871 hasConcept C93032411 @default.
- W4387246871 hasConcept C98495876 @default.
- W4387246871 hasConceptScore W4387246871C110875604 @default.
- W4387246871 hasConceptScore W4387246871C136764020 @default.
- W4387246871 hasConceptScore W4387246871C144133560 @default.
- W4387246871 hasConceptScore W4387246871C15306905 @default.
- W4387246871 hasConceptScore W4387246871C162853370 @default.
- W4387246871 hasConceptScore W4387246871C17744445 @default.
- W4387246871 hasConceptScore W4387246871C192975520 @default.
- W4387246871 hasConceptScore W4387246871C199539241 @default.
- W4387246871 hasConceptScore W4387246871C2524010 @default.
- W4387246871 hasConceptScore W4387246871C2780762989 @default.
- W4387246871 hasConceptScore W4387246871C2985889538 @default.
- W4387246871 hasConceptScore W4387246871C2991716581 @default.
- W4387246871 hasConceptScore W4387246871C33923547 @default.
- W4387246871 hasConceptScore W4387246871C41008148 @default.
- W4387246871 hasConceptScore W4387246871C518677369 @default.
- W4387246871 hasConceptScore W4387246871C54649085 @default.
- W4387246871 hasConceptScore W4387246871C90673727 @default.
- W4387246871 hasConceptScore W4387246871C93032411 @default.
- W4387246871 hasConceptScore W4387246871C98495876 @default.
- W4387246871 hasLocation W43872468711 @default.
- W4387246871 hasOpenAccess W4387246871 @default.
- W4387246871 hasPrimaryLocation W43872468711 @default.
- W4387246871 hasRelatedWork W1564541293 @default.
- W4387246871 hasRelatedWork W2026577957 @default.
- W4387246871 hasRelatedWork W2032866867 @default.
- W4387246871 hasRelatedWork W2092233316 @default.
- W4387246871 hasRelatedWork W2162662935 @default.
- W4387246871 hasRelatedWork W2284583064 @default.
- W4387246871 hasRelatedWork W2374763643 @default.
- W4387246871 hasRelatedWork W2378900314 @default.
- W4387246871 hasRelatedWork W2381530739 @default.
- W4387246871 hasRelatedWork W3139064098 @default.
- W4387246871 isParatext "false" @default.
- W4387246871 isRetracted "false" @default.
- W4387246871 workType "article" @default.