Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387303749> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W4387303749 endingPage "63" @default.
- W4387303749 startingPage "44" @default.
- W4387303749 abstract "This study aims to analyze the marketing strategy through the 4P marketing mix implemented by PT. The Medan branch of Bumiputera sharia life insurance is able to compete in the market and increase sales. This study used descriptive qualitative methods. Data collection techniques used interviews and questionnaires. The results of this research show that the results of this research prove that the IFE score of 3.22 proves a solid internal position, the EFE score of 2.7 proves that the industry responds to the opportunities that exist and stays away from threats in its industrial market. The Cartesian chart shows that the position of the industry in rough conditions is very profitable for the industry. In the IE matrix for the IFE and EFE profit sharing, the IFE score is 3.22 and the EFE profit share is 2.7 if converted into the IE Matrix chart, so that it is in box 5, where the results of the industry enter where the results are Focus Strategy through horizontal integration (cells 2 and 5). With the method of using profit economies of scale both in creation and sales, whereas if this industry is located in a moderately attractive industry, the strategy that is inaugurated is confirmation (cell 5). The goal is relatively more defensive, is to avoid running out of marketing and running out of profits. Industries located in this cell can expand markets, manufacturing facilities, and technology through internal or external development through acquisitions or joint ventures with other industries in similar factories. The industry's SWOT matrix lies in the SO box, So the marketing mix strategy implemented is good and running well the role of the marketing strategy through the aspects of product, price, people and process can compete in the market and is felt to be able to increase sales.
 Keywords: marketing mix strategy, life insurance, IFE, EFE, IE, SO." @default.
- W4387303749 created "2023-10-04" @default.
- W4387303749 creator A5065078268 @default.
- W4387303749 creator A5073095276 @default.
- W4387303749 creator A5092993453 @default.
- W4387303749 date "2023-06-23" @default.
- W4387303749 modified "2023-10-05" @default.
- W4387303749 title "Analisis Strategi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Produk Asuransi Syariah PT. Asuransi Jiwa Syariah Bumiputera Cabang Medan" @default.
- W4387303749 doi "https://doi.org/10.47467/comit.v2i1.41" @default.
- W4387303749 hasPublicationYear "2023" @default.
- W4387303749 type Work @default.
- W4387303749 citedByCount "0" @default.
- W4387303749 crossrefType "journal-article" @default.
- W4387303749 hasAuthorship W4387303749A5065078268 @default.
- W4387303749 hasAuthorship W4387303749A5073095276 @default.
- W4387303749 hasAuthorship W4387303749A5092993453 @default.
- W4387303749 hasBestOaLocation W43873037491 @default.
- W4387303749 hasConcept C105795698 @default.
- W4387303749 hasConcept C144133560 @default.
- W4387303749 hasConcept C16051113 @default.
- W4387303749 hasConcept C162324750 @default.
- W4387303749 hasConcept C162853370 @default.
- W4387303749 hasConcept C175444787 @default.
- W4387303749 hasConcept C178550888 @default.
- W4387303749 hasConcept C181622380 @default.
- W4387303749 hasConcept C190812933 @default.
- W4387303749 hasConcept C33923547 @default.
- W4387303749 hasConcept C40700 @default.
- W4387303749 hasConcept C93032411 @default.
- W4387303749 hasConcept C98716237 @default.
- W4387303749 hasConceptScore W4387303749C105795698 @default.
- W4387303749 hasConceptScore W4387303749C144133560 @default.
- W4387303749 hasConceptScore W4387303749C16051113 @default.
- W4387303749 hasConceptScore W4387303749C162324750 @default.
- W4387303749 hasConceptScore W4387303749C162853370 @default.
- W4387303749 hasConceptScore W4387303749C175444787 @default.
- W4387303749 hasConceptScore W4387303749C178550888 @default.
- W4387303749 hasConceptScore W4387303749C181622380 @default.
- W4387303749 hasConceptScore W4387303749C190812933 @default.
- W4387303749 hasConceptScore W4387303749C33923547 @default.
- W4387303749 hasConceptScore W4387303749C40700 @default.
- W4387303749 hasConceptScore W4387303749C93032411 @default.
- W4387303749 hasConceptScore W4387303749C98716237 @default.
- W4387303749 hasIssue "1" @default.
- W4387303749 hasLocation W43873037491 @default.
- W4387303749 hasOpenAccess W4387303749 @default.
- W4387303749 hasPrimaryLocation W43873037491 @default.
- W4387303749 hasRelatedWork W1512812657 @default.
- W4387303749 hasRelatedWork W2008849451 @default.
- W4387303749 hasRelatedWork W2040455809 @default.
- W4387303749 hasRelatedWork W2094077433 @default.
- W4387303749 hasRelatedWork W2107538442 @default.
- W4387303749 hasRelatedWork W2381530739 @default.
- W4387303749 hasRelatedWork W2513819851 @default.
- W4387303749 hasRelatedWork W2903423332 @default.
- W4387303749 hasRelatedWork W3170443715 @default.
- W4387303749 hasRelatedWork W4242453994 @default.
- W4387303749 hasVolume "2" @default.
- W4387303749 isParatext "false" @default.
- W4387303749 isRetracted "false" @default.
- W4387303749 workType "article" @default.