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- W4387320010 abstract "Destinations’ brands have a huge impact in tourism sector, since it allows to identify the most important valuable items for these destinations in terms of cultural, historical, and touristic perspectives. This article pretends to recognise the impact of city brands on the tourism sector in Porto (Portugal) and La Paz (Bolivia), through a research conducted using secondary data sources, namely the bibliographic review of scientific articles, websites containing information of Porto and La Paz cities brands, its elaboration, meaning, and value. Through this analysis, it was possible to conclude that both brands highlight in a simplified and abstract way the symbolic richness of the cities, one mostly through the architecture and cultural heritage of the city and the other one more directed at the natural wealth and also the cultural heritage." @default.
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- W4387320010 date "2023-01-01" @default.
- W4387320010 modified "2023-10-05" @default.
- W4387320010 title "The Importance of the Brand to Promote Tourist Destinations: The Cases of Porto (Portugal) and La Paz (Bolivia)" @default.
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- W4387320010 doi "https://doi.org/10.1007/978-981-99-0337-5_54" @default.
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