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- W4387341716 abstract "Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the optimal combination of online performance products transmits the genre of “ballad” from the “video streaming platform” to “no audience,” and provides “online merchandising” as an additional service. Furthermore, market segmentation using cluster analysis yielded three groups with significant differences, and optimal-performance products are proposed for each type of audience" @default.
- W4387341716 created "2023-10-05" @default.
- W4387341716 creator A5093002312 @default.
- W4387341716 date "2023-10-04" @default.
- W4387341716 modified "2023-10-06" @default.
- W4387341716 title "Using conjoint analysis for a value estimation of the consumption attributes of online performances" @default.
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- W4387341716 doi "https://doi.org/10.1080/23311975.2023.2264563" @default.
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