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• W4387350068 abstract "Within the relationship of correlation and complementarity between image and word described in the previous chapter, especially since the spread of the Internet, the former has begun to exercise a marked hegemony over the latter in our culture. This hegemony is celebrated today in what we will call the ideology of “Transparency 2.0.” While in the West the ideology of transparency has a long history that runs parallel to that of modernity, it now seems to have entered a new phase, exalting the absolute value of transparency supposedly made possible by the digital revolution and the spread of social networks: a transparency without filters, shadows, or out-of-frame areas but also without the screening effects that, as we saw in the previous chapter, the verbal could produce in the iconic. This ideology of “Transparency 2.0” has affected both the horizontal side of social relations and the vertical side of the relationship between the social sphere and political power. In the latter regard, through an analysis of the events that have marked the history of transparency in the political sphere since the Enlightenment, this chapter describes the transition from the argumentative power of the word to a new “ocular power” (Green, The Eyes of the People: Democracy in an Age of Spectatorship. Oxford: Oxford University Press, 2010) for which what matters is the leader’s total visibility, the elimination of intermediate social bodies, and the complete disintermediation of deliberative processes. However, the internal transformations of that “ocular power” would not be comprehensible if one did not consider that what developed vertically is now increasingly based on an imaginary of transparency that claims to be absolute even at the horizontal level. Indeed, the imperative of total visibility is welded with the self-induced need to expose oneself on social networks and to hand over more and more personal data to the Web, which can thus be exploited economically by large Web corporations. However, these outcomes should not make us forget that, in today’s increasingly complex societies, control practices also exercise functions of protection and care that are indispensable for maintaining the standards of organization and security needed in a world inhabited by eight billion people. A proper analysis of the ideology of “Transparency 2.0,” therefore, requires questioning the compatibility between new lifestyles and the way modern Western culture had conceived some of its founding ideas, such as that of individuality, to which we will therefore return in Chap. 6 ." @default.
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• W4387350068 date "2023-01-01" @default.
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• W4387350068 title "The Ideology of “Transparency 2.0”" @default.
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• W4387350068 doi "https://doi.org/10.1007/978-3-031-30816-1_5" @default.
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