FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387362357> ?p ?o ?g. }

• W4387362357 endingPage "e0292633" @default.
• W4387362357 startingPage "e0292633" @default.
• W4387362357 abstract "Green agriculture can minimize the negative impact of agriculture on the environment. As countries around the world strongly advocate green production and green life style, not only is consumers' awareness about green consumption rising, but the demand for green agricultural products at home and abroad is gradually increasing as well. Brand image has been a crucial factor for consumers to make their final purchasing decisions, thus playing a critical role in influencing the purchasing decisions of consumers. Based on the theory of the brand image, this paper undergoes a comprehensive theoretical and positive analysis and explores the influence mechanism of brand image of green agricultural products on consumers' purchasing intention. A hypothetical model with perceived value as mediators is constructed by us to examine the influence of brand image of green agricultural products on consumers' purchasing intention. A quantitative study was conducted for a random sample of 341 consumers who purchased green agricultural products in China according to a questionnaire-based survey using a cluster random sampling technique. The study showed that the overall image of agribusiness, the image of agricultural products, the social image of agribusiness, and the image of consumers are all positively related to consumption intention. The overall image of agribusiness, the image of agricultural products, the social image of agribusiness, and the image of consumers have a positive influence on perceived value. Moreover, perceived value plays a part in the mediating role in the influence of the overall image of agribusiness, the image of agricultural products, the social image of agribusiness, and the image of consumers on consumption intention. These findings shed lights on enterprises in establishing a scientific and effective brand strategy and building an excellent brand image. The research conclusion can provide new insight into how to enhance the consumption willingness for green agricultural products and promote sustainable development." @default.
• W4387362357 created "2023-10-06" @default.
• W4387362357 creator A5002626535 @default.
• W4387362357 creator A5012266949 @default.
• W4387362357 creator A5051910555 @default.
• W4387362357 date "2023-10-05" @default.
• W4387362357 modified "2023-10-11" @default.
• W4387362357 title "The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value" @default.
• W4387362357 cites W1516043402 @default.
• W4387362357 cites W1954998623 @default.
• W4387362357 cites W1964362969 @default.
• W4387362357 cites W1970685076 @default.
• W4387362357 cites W1985019379 @default.
• W4387362357 cites W1988447536 @default.
• W4387362357 cites W2037846525 @default.
• W4387362357 cites W2039381187 @default.
• W4387362357 cites W2082051390 @default.
• W4387362357 cites W2086642814 @default.
• W4387362357 cites W2087246389 @default.
• W4387362357 cites W2090338852 @default.
• W4387362357 cites W2098530874 @default.
• W4387362357 cites W2259978233 @default.
• W4387362357 cites W2517299546 @default.
• W4387362357 cites W2532061135 @default.
• W4387362357 cites W2744114517 @default.
• W4387362357 cites W2752790746 @default.
• W4387362357 cites W2787807722 @default.
• W4387362357 cites W2800262258 @default.
• W4387362357 cites W2984355360 @default.
• W4387362357 cites W3007044835 @default.
• W4387362357 cites W3046143266 @default.
• W4387362357 cites W3136518055 @default.
• W4387362357 cites W3176036845 @default.
• W4387362357 cites W3183390265 @default.
• W4387362357 cites W3197498934 @default.
• W4387362357 cites W3207941719 @default.
• W4387362357 cites W4220976386 @default.
• W4387362357 cites W4234081717 @default.
• W4387362357 cites W4238559129 @default.
• W4387362357 cites W4256173697 @default.
• W4387362357 cites W4294334387 @default.
• W4387362357 cites W4297012807 @default.
• W4387362357 cites W4309688761 @default.
• W4387362357 cites W4313430021 @default.
• W4387362357 doi "https://doi.org/10.1371/journal.pone.0292633" @default.
• W4387362357 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/37797068" @default.
• W4387362357 hasPublicationYear "2023" @default.
• W4387362357 type Work @default.
• W4387362357 citedByCount "0" @default.
• W4387362357 crossrefType "journal-article" @default.
• W4387362357 hasAuthorship W4387362357A5002626535 @default.
• W4387362357 hasAuthorship W4387362357A5012266949 @default.
• W4387362357 hasAuthorship W4387362357A5051910555 @default.
• W4387362357 hasBestOaLocation W43873623571 @default.
• W4387362357 hasConcept C112698675 @default.
• W4387362357 hasConcept C118518473 @default.
• W4387362357 hasConcept C119857082 @default.
• W4387362357 hasConcept C144024400 @default.
• W4387362357 hasConcept C144133560 @default.
• W4387362357 hasConcept C162853370 @default.
• W4387362357 hasConcept C166957645 @default.
• W4387362357 hasConcept C1670747 @default.
• W4387362357 hasConcept C191935318 @default.
• W4387362357 hasConcept C205649164 @default.
• W4387362357 hasConcept C2776291640 @default.
• W4387362357 hasConcept C2778813691 @default.
• W4387362357 hasConcept C2984367651 @default.
• W4387362357 hasConcept C30772137 @default.
• W4387362357 hasConcept C36289849 @default.
• W4387362357 hasConcept C41008148 @default.
• W4387362357 hasConceptScore W4387362357C112698675 @default.
• W4387362357 hasConceptScore W4387362357C118518473 @default.
• W4387362357 hasConceptScore W4387362357C119857082 @default.
• W4387362357 hasConceptScore W4387362357C144024400 @default.
• W4387362357 hasConceptScore W4387362357C144133560 @default.
• W4387362357 hasConceptScore W4387362357C162853370 @default.
• W4387362357 hasConceptScore W4387362357C166957645 @default.
• W4387362357 hasConceptScore W4387362357C1670747 @default.
• W4387362357 hasConceptScore W4387362357C191935318 @default.
• W4387362357 hasConceptScore W4387362357C205649164 @default.
• W4387362357 hasConceptScore W4387362357C2776291640 @default.
• W4387362357 hasConceptScore W4387362357C2778813691 @default.
• W4387362357 hasConceptScore W4387362357C2984367651 @default.
• W4387362357 hasConceptScore W4387362357C30772137 @default.
• W4387362357 hasConceptScore W4387362357C36289849 @default.
• W4387362357 hasConceptScore W4387362357C41008148 @default.
• W4387362357 hasIssue "10" @default.
• W4387362357 hasLocation W43873623571 @default.
• W4387362357 hasLocation W43873623572 @default.
• W4387362357 hasOpenAccess W4387362357 @default.
• W4387362357 hasPrimaryLocation W43873623571 @default.
• W4387362357 hasRelatedWork W1987025006 @default.
• W4387362357 hasRelatedWork W2059381994 @default.
• W4387362357 hasRelatedWork W2109516680 @default.
• W4387362357 hasRelatedWork W2137407998 @default.
• W4387362357 hasRelatedWork W2726013724 @default.
• W4387362357 hasRelatedWork W3121982145 @default.
• W4387362357 hasRelatedWork W3122883204 @default.

• next