Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387411095> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W4387411095 endingPage "166" @default.
- W4387411095 startingPage "159" @default.
- W4387411095 abstract "Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions.
 
 Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%.
 
 Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions." @default.
- W4387411095 created "2023-10-07" @default.
- W4387411095 creator A5015965847 @default.
- W4387411095 creator A5037013068 @default.
- W4387411095 creator A5093018922 @default.
- W4387411095 date "2023-09-13" @default.
- W4387411095 modified "2023-10-08" @default.
- W4387411095 title "The Effect of Flow Factor on Brand Attitude and Purchase Intention in Mobile Legend: Bang-Bang" @default.
- W4387411095 doi "https://doi.org/10.24123/jeb.v4i3.5812" @default.
- W4387411095 hasPublicationYear "2023" @default.
- W4387411095 type Work @default.
- W4387411095 citedByCount "0" @default.
- W4387411095 crossrefType "journal-article" @default.
- W4387411095 hasAuthorship W4387411095A5015965847 @default.
- W4387411095 hasAuthorship W4387411095A5037013068 @default.
- W4387411095 hasAuthorship W4387411095A5093018922 @default.
- W4387411095 hasBestOaLocation W43874110951 @default.
- W4387411095 hasConcept C100363876 @default.
- W4387411095 hasConcept C105795698 @default.
- W4387411095 hasConcept C106131492 @default.
- W4387411095 hasConcept C112698675 @default.
- W4387411095 hasConcept C140779682 @default.
- W4387411095 hasConcept C144024400 @default.
- W4387411095 hasConcept C144133560 @default.
- W4387411095 hasConcept C149782125 @default.
- W4387411095 hasConcept C149923435 @default.
- W4387411095 hasConcept C151730666 @default.
- W4387411095 hasConcept C15744967 @default.
- W4387411095 hasConcept C205649164 @default.
- W4387411095 hasConcept C2777267654 @default.
- W4387411095 hasConcept C2778755073 @default.
- W4387411095 hasConcept C2781256819 @default.
- W4387411095 hasConcept C2908647359 @default.
- W4387411095 hasConcept C31972630 @default.
- W4387411095 hasConcept C33923547 @default.
- W4387411095 hasConcept C41008148 @default.
- W4387411095 hasConcept C58640448 @default.
- W4387411095 hasConcept C71104824 @default.
- W4387411095 hasConcept C77805123 @default.
- W4387411095 hasConcept C86803240 @default.
- W4387411095 hasConceptScore W4387411095C100363876 @default.
- W4387411095 hasConceptScore W4387411095C105795698 @default.
- W4387411095 hasConceptScore W4387411095C106131492 @default.
- W4387411095 hasConceptScore W4387411095C112698675 @default.
- W4387411095 hasConceptScore W4387411095C140779682 @default.
- W4387411095 hasConceptScore W4387411095C144024400 @default.
- W4387411095 hasConceptScore W4387411095C144133560 @default.
- W4387411095 hasConceptScore W4387411095C149782125 @default.
- W4387411095 hasConceptScore W4387411095C149923435 @default.
- W4387411095 hasConceptScore W4387411095C151730666 @default.
- W4387411095 hasConceptScore W4387411095C15744967 @default.
- W4387411095 hasConceptScore W4387411095C205649164 @default.
- W4387411095 hasConceptScore W4387411095C2777267654 @default.
- W4387411095 hasConceptScore W4387411095C2778755073 @default.
- W4387411095 hasConceptScore W4387411095C2781256819 @default.
- W4387411095 hasConceptScore W4387411095C2908647359 @default.
- W4387411095 hasConceptScore W4387411095C31972630 @default.
- W4387411095 hasConceptScore W4387411095C33923547 @default.
- W4387411095 hasConceptScore W4387411095C41008148 @default.
- W4387411095 hasConceptScore W4387411095C58640448 @default.
- W4387411095 hasConceptScore W4387411095C71104824 @default.
- W4387411095 hasConceptScore W4387411095C77805123 @default.
- W4387411095 hasConceptScore W4387411095C86803240 @default.
- W4387411095 hasIssue "3" @default.
- W4387411095 hasLocation W43874110951 @default.
- W4387411095 hasOpenAccess W4387411095 @default.
- W4387411095 hasPrimaryLocation W43874110951 @default.
- W4387411095 hasRelatedWork W2018105956 @default.
- W4387411095 hasRelatedWork W2090412404 @default.
- W4387411095 hasRelatedWork W2107728149 @default.
- W4387411095 hasRelatedWork W2157900495 @default.
- W4387411095 hasRelatedWork W2203872009 @default.
- W4387411095 hasRelatedWork W2360806008 @default.
- W4387411095 hasRelatedWork W2478582891 @default.
- W4387411095 hasRelatedWork W2501695166 @default.
- W4387411095 hasRelatedWork W3125787904 @default.
- W4387411095 hasRelatedWork W563096618 @default.
- W4387411095 hasVolume "4" @default.
- W4387411095 isParatext "false" @default.
- W4387411095 isRetracted "false" @default.
- W4387411095 workType "article" @default.