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- W4387496449 abstract "The current study takes into account the effectiveness of different mass communication approaches used by the Government for health programs particularly in rural areas of Uttarakhand. The effectiveness was assessed on the basis of three dimensions of different methods like interactivity, assurance, and adoption of behavior. These dimensions were further assessed by certain sub-criteria. The different approaches used for mass communication that were considered are health centers, Aganwadi’s, telemedicine, outdoor media, and social media. The analysis was done by using MCDM (multi-criteria decision-making) method. The findings suggest that adoption of behavior is the most important criteria for assessing the effectiveness of health communications. Further within the methods, health centers and Aganwadi’s are the most important methods." @default.
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- W4387496449 date "2023-01-01" @default.
- W4387496449 modified "2023-10-17" @default.
- W4387496449 title "Assessing the Effectiveness of Different Mass Communication Approaches Used for Government Medical Programs in Rural Areas of Uttarakhand" @default.
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- W4387496449 doi "https://doi.org/10.1007/978-981-99-4626-6_57" @default.
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