Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387534907> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W4387534907 endingPage "137516" @default.
- W4387534907 startingPage "137516" @default.
- W4387534907 abstract "Prior studies suggest that people are susceptible to the promotion framing effect. Yet it's still unknown if income source moderates the effect of promotion frame on consumer decision-making and the underlying neural responses. The current study applied the event-related potentials (ERPs) approach to exploring the moderating role of income source (hard-earned income and windfall income) on the promotion framing effect in a cross-category bundling context. Two promotion frames were created with identical total prices for a cross-category bundle that included both hedonic and utilitarian products. The behavioral results showed that income source moderated the effect of promotion frame on neural responses and purchase decision-making. When participants obtained a hard-earned income, they showed an attenuated N2, an enlarged LPP amplitude, and a higher purchase rate in the hedonic (vs. utilitarian) freebie condition; but when they obtained a windfall income, the effect of promotion frame disappeared. Overall, the conclusions have important ramifications for both theory and practice." @default.
- W4387534907 created "2023-10-12" @default.
- W4387534907 creator A5024931051 @default.
- W4387534907 creator A5036394326 @default.
- W4387534907 creator A5053577082 @default.
- W4387534907 creator A5079906801 @default.
- W4387534907 creator A5082956104 @default.
- W4387534907 date "2023-11-01" @default.
- W4387534907 modified "2023-10-18" @default.
- W4387534907 title "Promotion framing effects on the purchase of hedonic-utilitarian bundles: ERPs evidence of the moderating role of income source" @default.
- W4387534907 cites W2050100930 @default.
- W4387534907 cites W2050251515 @default.
- W4387534907 cites W2068134777 @default.
- W4387534907 cites W2096452841 @default.
- W4387534907 cites W2135839350 @default.
- W4387534907 cites W2141448984 @default.
- W4387534907 cites W2168890079 @default.
- W4387534907 cites W2216856626 @default.
- W4387534907 cites W2311590379 @default.
- W4387534907 cites W2312602166 @default.
- W4387534907 cites W2322756736 @default.
- W4387534907 cites W2333270868 @default.
- W4387534907 cites W2410564951 @default.
- W4387534907 cites W2738751042 @default.
- W4387534907 cites W2800660057 @default.
- W4387534907 cites W2942833534 @default.
- W4387534907 cites W2997960800 @default.
- W4387534907 cites W3014460904 @default.
- W4387534907 cites W3095144916 @default.
- W4387534907 cites W3152529308 @default.
- W4387534907 cites W3214277300 @default.
- W4387534907 cites W4229335975 @default.
- W4387534907 cites W4230732278 @default.
- W4387534907 cites W4289277622 @default.
- W4387534907 cites W645382833 @default.
- W4387534907 doi "https://doi.org/10.1016/j.neulet.2023.137516" @default.
- W4387534907 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/37827450" @default.
- W4387534907 hasPublicationYear "2023" @default.
- W4387534907 type Work @default.
- W4387534907 citedByCount "0" @default.
- W4387534907 crossrefType "journal-article" @default.
- W4387534907 hasAuthorship W4387534907A5024931051 @default.
- W4387534907 hasAuthorship W4387534907A5036394326 @default.
- W4387534907 hasAuthorship W4387534907A5053577082 @default.
- W4387534907 hasAuthorship W4387534907A5079906801 @default.
- W4387534907 hasAuthorship W4387534907A5082956104 @default.
- W4387534907 hasConcept C127413603 @default.
- W4387534907 hasConcept C136714292 @default.
- W4387534907 hasConcept C144133560 @default.
- W4387534907 hasConcept C15744967 @default.
- W4387534907 hasConcept C162324750 @default.
- W4387534907 hasConcept C162853370 @default.
- W4387534907 hasConcept C169087156 @default.
- W4387534907 hasConcept C17744445 @default.
- W4387534907 hasConcept C199539241 @default.
- W4387534907 hasConcept C2781310500 @default.
- W4387534907 hasConcept C66938386 @default.
- W4387534907 hasConcept C77805123 @default.
- W4387534907 hasConcept C94625758 @default.
- W4387534907 hasConcept C98147612 @default.
- W4387534907 hasConceptScore W4387534907C127413603 @default.
- W4387534907 hasConceptScore W4387534907C136714292 @default.
- W4387534907 hasConceptScore W4387534907C144133560 @default.
- W4387534907 hasConceptScore W4387534907C15744967 @default.
- W4387534907 hasConceptScore W4387534907C162324750 @default.
- W4387534907 hasConceptScore W4387534907C162853370 @default.
- W4387534907 hasConceptScore W4387534907C169087156 @default.
- W4387534907 hasConceptScore W4387534907C17744445 @default.
- W4387534907 hasConceptScore W4387534907C199539241 @default.
- W4387534907 hasConceptScore W4387534907C2781310500 @default.
- W4387534907 hasConceptScore W4387534907C66938386 @default.
- W4387534907 hasConceptScore W4387534907C77805123 @default.
- W4387534907 hasConceptScore W4387534907C94625758 @default.
- W4387534907 hasConceptScore W4387534907C98147612 @default.
- W4387534907 hasFunder F4320326278 @default.
- W4387534907 hasFunder F4320326679 @default.
- W4387534907 hasFunder F4320330743 @default.
- W4387534907 hasLocation W43875349071 @default.
- W4387534907 hasLocation W43875349072 @default.
- W4387534907 hasOpenAccess W4387534907 @default.
- W4387534907 hasPrimaryLocation W43875349071 @default.
- W4387534907 hasRelatedWork W1982290744 @default.
- W4387534907 hasRelatedWork W2021163894 @default.
- W4387534907 hasRelatedWork W2134972645 @default.
- W4387534907 hasRelatedWork W2144803999 @default.
- W4387534907 hasRelatedWork W2614102867 @default.
- W4387534907 hasRelatedWork W2790968293 @default.
- W4387534907 hasRelatedWork W3115315872 @default.
- W4387534907 hasRelatedWork W3121186421 @default.
- W4387534907 hasRelatedWork W3164847636 @default.
- W4387534907 hasRelatedWork W4307432797 @default.
- W4387534907 hasVolume "817" @default.
- W4387534907 isParatext "false" @default.
- W4387534907 isRetracted "false" @default.
- W4387534907 workType "article" @default.