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- W4387543591 abstract "In this article, research was conducted on the directions of forming the architecture of the trade marketing system of enterprises aimed at creating value for customers. Y matrix evaluation method was used to study the problems in the trade marketing system. The results of the expert assessment of the flexibility of the trade and marketing system of silk enterprises allowed to determine the main directions in the formation of the architecture. Also, relationship marketing strategies have been suggested in trade marketing channels in silk industry." @default.
- W4387543591 created "2023-10-12" @default.
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- W4387543591 date "2023-08-28" @default.
- W4387543591 modified "2023-10-12" @default.
- W4387543591 title "CREATION OF TRADE MARKETING SYSTEM ARCHITECTURE OF SILK ENTERPRISES" @default.
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- W4387543591 doi "https://doi.org/10.55439/eit/vol11_iss4/a30" @default.
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