FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387571530> ?p ?o ?g. }

• W4387571530 abstract "Purpose This study aims to propose a novel mirroring digital content marketing (MDCM) framework that extends the current consumer-based digital content marketing (DCM) framework to encompass the provider’s perspective. Relying on the stimulus–organism–response theory, the authors posit that content stimuli influence behavioural engagement responses that, respectively, mirror the motives and self-reported engagement from the consumer-based DCM. Design/methodology/approach To empirically verify the provider side of the MDCM framework, the authors used one newsletter and one matching website with corresponding 117 weekly data points. Data were drawn from three sources for six countries: newsletter content stimuli, newsletter performance indicators and Google Analytics metrics on matching website performance. OLS and panel regressions were used to analyse the data and generate results. Findings The results show that content stimuli do explain the behavioural engagement responses of consumers recorded by the provider. However, the effects of the different stimuli are inconsistent: functional stimuli have both positive and negative effects, while social stimuli positively impact the behavioural engagement response. The authors further show that the newsletter engagement response influences subsequent engagement responses across channels (e.g. via the linked news media website). Research limitations/implications Further research definitely needs to empirically verify the connection between two sides of the MDCM framework. As proposed by authors, provider-based stimuli are corresponding to the consumer-based motivations, however, which stimuli are triggering which motivations and how they can consequently be translated to both consumer- and provider-based behavioural engagement is still an open question. Different theoretical lenses could be taken in the usage of MDCM framework. Practical implications Our observations are relevant for marketers that want to use certain stimuli in their digital content, in particular a content introduced in the newsletter and the website. The authors show that stimuli are indeed related to the behavioural engagement response of consumers and that various stimuli impact engagement differently. Furthermore, the recommendations for the marketing managers of news media are to use priming across the platforms in their Web communication strategies. Originality/value This study proposes and empirically tests the provider side of the MDCM framework across two news media channels, focusing on behavioural engagement responses." @default.
• W4387571530 created "2023-10-13" @default.
• W4387571530 creator A5022316866 @default.
• W4387571530 creator A5042178101 @default.
• W4387571530 date "2023-10-13" @default.
• W4387571530 modified "2023-10-13" @default.
• W4387571530 title "Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response" @default.
• W4387571530 cites W1510070215 @default.
• W4387571530 cites W1556234621 @default.
• W4387571530 cites W1588544206 @default.
• W4387571530 cites W1737326611 @default.
• W4387571530 cites W1991377870 @default.
• W4387571530 cites W2006878426 @default.
• W4387571530 cites W2021128188 @default.
• W4387571530 cites W2038618524 @default.
• W4387571530 cites W2039108102 @default.
• W4387571530 cites W2050251515 @default.
• W4387571530 cites W2056568344 @default.
• W4387571530 cites W2061289966 @default.
• W4387571530 cites W2082401566 @default.
• W4387571530 cites W2082900640 @default.
• W4387571530 cites W2106096361 @default.
• W4387571530 cites W2158361195 @default.
• W4387571530 cites W2159516798 @default.
• W4387571530 cites W2162764242 @default.
• W4387571530 cites W2267375926 @default.
• W4387571530 cites W2323925364 @default.
• W4387571530 cites W2324740124 @default.
• W4387571530 cites W2345503589 @default.
• W4387571530 cites W2419304023 @default.
• W4387571530 cites W2475564334 @default.
• W4387571530 cites W2520903847 @default.
• W4387571530 cites W2577403197 @default.
• W4387571530 cites W2595656908 @default.
• W4387571530 cites W2613989328 @default.
• W4387571530 cites W2754638385 @default.
• W4387571530 cites W2772749661 @default.
• W4387571530 cites W2788086237 @default.
• W4387571530 cites W2887222596 @default.
• W4387571530 cites W2889036345 @default.
• W4387571530 cites W2892029246 @default.
• W4387571530 cites W2904901636 @default.
• W4387571530 cites W2911323326 @default.
• W4387571530 cites W2943203419 @default.
• W4387571530 cites W2947681712 @default.
• W4387571530 cites W2967591581 @default.
• W4387571530 cites W3011176936 @default.
• W4387571530 cites W3093767434 @default.
• W4387571530 cites W3126036398 @default.
• W4387571530 cites W3171480511 @default.
• W4387571530 cites W3184629371 @default.
• W4387571530 cites W3216411432 @default.
• W4387571530 cites W4323276361 @default.
• W4387571530 doi "https://doi.org/10.1108/ejm-03-2021-0158" @default.
• W4387571530 hasPublicationYear "2023" @default.
• W4387571530 type Work @default.
• W4387571530 citedByCount "0" @default.
• W4387571530 crossrefType "journal-article" @default.
• W4387571530 hasAuthorship W4387571530A5022316866 @default.
• W4387571530 hasAuthorship W4387571530A5042178101 @default.
• W4387571530 hasConcept C12713177 @default.
• W4387571530 hasConcept C144133560 @default.
• W4387571530 hasConcept C154945302 @default.
• W4387571530 hasConcept C15744967 @default.
• W4387571530 hasConcept C162853370 @default.
• W4387571530 hasConcept C189645446 @default.
• W4387571530 hasConcept C23213687 @default.
• W4387571530 hasConcept C41008148 @default.
• W4387571530 hasConcept C77805123 @default.
• W4387571530 hasConcept C9719361 @default.
• W4387571530 hasConceptScore W4387571530C12713177 @default.
• W4387571530 hasConceptScore W4387571530C144133560 @default.
• W4387571530 hasConceptScore W4387571530C154945302 @default.
• W4387571530 hasConceptScore W4387571530C15744967 @default.
• W4387571530 hasConceptScore W4387571530C162853370 @default.
• W4387571530 hasConceptScore W4387571530C189645446 @default.
• W4387571530 hasConceptScore W4387571530C23213687 @default.
• W4387571530 hasConceptScore W4387571530C41008148 @default.
• W4387571530 hasConceptScore W4387571530C77805123 @default.
• W4387571530 hasConceptScore W4387571530C9719361 @default.
• W4387571530 hasLocation W43875715301 @default.
• W4387571530 hasOpenAccess W4387571530 @default.
• W4387571530 hasPrimaryLocation W43875715301 @default.
• W4387571530 hasRelatedWork W1969752774 @default.
• W4387571530 hasRelatedWork W1980969160 @default.
• W4387571530 hasRelatedWork W2012196799 @default.
• W4387571530 hasRelatedWork W2016936103 @default.
• W4387571530 hasRelatedWork W2081134829 @default.
• W4387571530 hasRelatedWork W2105212949 @default.
• W4387571530 hasRelatedWork W2108584188 @default.
• W4387571530 hasRelatedWork W2294049764 @default.
• W4387571530 hasRelatedWork W2551163313 @default.
• W4387571530 hasRelatedWork W2991094096 @default.
• W4387571530 isParatext "false" @default.
• W4387571530 isRetracted "false" @default.
• W4387571530 workType "article" @default.