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- W4387573731 abstract "This study investigated the influence of travel-related content on the popular short-form platform TikTok in China on users' intentions to visit travel destinations and purchase travel products. Conducted in July 2023, amidst the rising consumption of short-form content through mobile devices due to the COVID-19 pandemic, the research surveyed 337 participants using an online survey platform in China. The findings revealed that the entertainment factor within TikTok's content did not significantly impact the perception of travel destinations, whereas informativeness and trustworthiness had positive effects. Moreover, expertise and interactivity also had positive effects. The study demonstrated that the image of travel destinations formed through short-form content on TikTok positively and significantly influenced visitors' intentions. These results provide valuable insights for crafting effective strategies in the tourism industry and marketing efforts." @default.
- W4387573731 created "2023-10-13" @default.
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- W4387573731 date "2023-09-30" @default.
- W4387573731 modified "2023-10-13" @default.
- W4387573731 title "The Impact of TikTok's Short-Form Content Features on Destination Image and Visit Intentions" @default.
- W4387573731 doi "https://doi.org/10.30693/smj.2023.12.8.37" @default.
- W4387573731 hasPublicationYear "2023" @default.
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