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- W4387573749 abstract "Digital services that minimize physical contact have expanded significantly due to the pandemic crisis. Especially, subscription services have garnered much attention from academic and business areas as the consumption paradigm has shifted from ‘ownership’ to ‘subscription.’ The current study targets individuals between their 20s and early 40s who have experienced using delivery-type subscription services and explores the factors influencing their overall perceptions of subscription services. Furthermore, this study focuses on the concept of positive uncertainty, a distinctive trait of subscription services, analyzing it from various perspectives. The findings reveal that service quality factors such as reliability, tangibility and empathy positively impact users’ attitudes towards subscription services. In addition to these three factors, positive uncertainty also had a positive effect on attitudes toward subscription services, and the explanatory power of the model with it was higher. Moreover, the positive relationship between positive uncertainty and attitude appears to be pronounced primarily among male users. This study offers insights into users’ responses to the subscription services, which have recently boomed, and provides academic and managerial implications." @default.
- W4387573749 created "2023-10-13" @default.
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- W4387573749 date "2023-09-30" @default.
- W4387573749 modified "2023-10-13" @default.
- W4387573749 title "Exploring Consumers’ Responses to Delivery Subscription Services: A Focus on Positive Uncertainty" @default.
- W4387573749 doi "https://doi.org/10.15706/jksms.2023.24.3.009" @default.
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