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- W4387573760 abstract "This study aims to overcome the limitations of previous studies and empirically verify the structural relationship between the chatbot service quality dimension and usage intention in the chatbot service environment. To this end, we summarized the concept of chatbot and service quality through literature study, reviewed the chatbot service quality dimension, and proposed and empirically verified a research model based on the arrangement of concept and dimension of technology acceptance model. The results of this study reach the conclusion that it is important for users to recognize that the service is easy to use and useful by improving the quality of the chatbot service, to expand the chatbot service and secure a competitive advantage of the company along with the development of chatbot technology. The significance of this study is that it confirmed the mechanism by which the improvement of chatbot service quality leads to the intention to use it and proposed a direction for improving the competitiveness of the chatbot service of domestic companies." @default.
- W4387573760 created "2023-10-13" @default.
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- W4387573760 date "2023-09-30" @default.
- W4387573760 modified "2023-10-13" @default.
- W4387573760 title "A Study on the Effect of Chatbot Service Quality on Intention to Use and a Comparative Study Between Industries" @default.
- W4387573760 doi "https://doi.org/10.15706/jksms.2023.24.3.017" @default.
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