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- W4387583002 abstract "This research investigates the emerging domain of tourism live streaming, particularly the effects of host characteristics and recommended information features on tourists travel intentions. By analyzing empirical data gathered from Chinese subjects, this study identifies several key factors that significantly influence these intentions. These include the hosts fame, professionalism, involvement, interactivity, and the quality and visual appeal of the information they provide. Our study reveals that these factors exert both a direct and an indirect influence on tourists travel intentions. This indirect influence is mediated through an enhancement of their perceived value and virtual attachment to the host. Furthermore, our research uncovers that both perceived value and virtual attachment play a significant role in mediating the relationship between the hosts characteristics, the features of the information they recommend, and tourists travel intentions. This study contributes to the theoretical understanding of tourism live streaming by providing a fresh perspective on the roles of perceived value and virtual attachment. Moreover, our findings have practical implications for hosts, destination managers, and marketers involved in tourism live streaming. They suggest strategies that can enhance user experience, foster travel intentions, and promote the healthy development of the tourism live streaming industry." @default.
- W4387583002 created "2023-10-13" @default.
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- W4387583002 date "2023-09-30" @default.
- W4387583002 modified "2023-10-14" @default.
- W4387583002 title "A Convergence Study on Factors Affecting the Influence of Tourism Live Streaming Hosts on Tourist Travel Intentions in the Field" @default.
- W4387583002 doi "https://doi.org/10.17548/ksaf.2023.09.30.217" @default.
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